Ubisoft’s Apology: Insufficient for Historical Re-Enactment Group Amidst Assassin’s Creed Shadows Controversy

Ubisoft recently found itself in hot water after using a flag from a Japanese historical re-enactment group without permission in their promotional art for the upcoming game “Assassin’s Creed Shadows.” This led to an official apology from Ubisoft Japan, acknowledging the mistake and promising not to use the flag again. However, the re-enactment group has expressed that Ubisoft’s apology does not fully address the issue, suggesting a deeper cultural sensitivity might be necessary​.

Background of the Controversy

“Assassin’s Creed Shadows” is set in feudal Japan and has sparked significant interest due to its setting and storyline. The controversy began when Ubisoft inadvertently used a historically significant flag in its marketing materials, which was recognized by the re-enactment group dedicated to preserving Japanese historical culture and artifacts​.​

Ubisoft’s Response and Reactions

Despite the apology, the historical re-enactment group feels that the apology falls short of addressing the broader implications of such an oversight, indicating potential gaps in Ubisoft’s cultural research and respect for historical accuracy. The incident has opened a discussion on the importance of cultural sensitivity in game development, especially when dealing with historically rich narratives​.

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