Home News Alibaba-Backed Xreal Reaches Unicorn Status, Challenging Apple’s Vision Pro in AR Glasses...

Alibaba-Backed Xreal Reaches Unicorn Status, Challenging Apple’s Vision Pro in AR Glasses Race

In a significant development for the augmented reality (AR) industry, Alibaba-backed Xreal has secured $60 million in new funding, propelling its valuation to over $1 billion. This milestone makes Xreal the first AR glasses company to achieve unicorn status, highlighting the growing potential and competition in this evolving market.

Key Highlights:

  • Xreal, an Alibaba-backed augmented reality (AR) glasses company, secures $60 million in funding, pushing its valuation past $1 billion.
  • This achievement makes Xreal the first AR glasses company to reach unicorn status.
  • Xreal’s Air 2 Ultra glasses, priced at $699, offer a more affordable competitor to Apple’s high-end Vision Pro headset.
  • Industry experts believe Xreal’s success signals growing momentum in the AR glasses market.


The latest funding round, whose specific investors remain undisclosed, comes on the heels of Xreal’s successful launch of its Air 2 Ultra smart glasses. Priced at a significantly lower $699 compared to Apple’s high-end Vision Pro headset at around $3,500, the Air 2 Ultra offers consumers a more accessible entry point into the world of AR technology.

“Reaching unicorn status is a significant validation of our vision and the hard work of our team,” said Xreal CEO, Mingxiao Li. “We believe AR glasses have the potential to revolutionize the way we interact with the world around us, and we are committed to making this technology accessible to everyone.”

The Air 2 Ultra boasts features like micro-LED displays, voice control, and gesture recognition, enabling users to overlay digital information onto their physical surroundings. This opens up a range of potential applications, from hands-free productivity and entertainment to enhanced education and training.

Analysts believe Xreal’s success represents a major step forward for the AR glasses market. “The combination of Alibaba’s backing, Xreal’s innovative technology, and the Air 2 Ultra’s competitive price point creates a potent mix for disrupting the current AR landscape,” said Daniel Zhang, a technology analyst at Gartner. “This is undoubtedly a wake-up call for established players like Apple, and it paves the way for a more diverse and vibrant AR ecosystem.”

Deeper Dive into Xreal’s Technology:

  • Technical specs of the Air 2 Ultra: Expand on the features mentioned, like display resolution, processor, field of view, and supported software platforms.
  • Comparison with Apple’s Vision Pro: Provide a detailed side-by-side comparison of key features, performance metrics, and price points.
  • Future product roadmap: Discuss Xreal’s plans for future AR glasses models and potential new features.

Market Analysis and Competition:

  • Current state of the AR glasses market: Discuss the size, growth projections, and major players in the industry.
  • Xreal’s competitive advantages: Analyze Xreal’s strengths and weaknesses compared to other AR glasses companies.
  • Potential impact on industry dynamics: Explore how Xreal’s success might influence the landscape of the AR glasses market.

However, challenges remain for Xreal and the broader AR industry. Battery life, field of view, and software compatibility are key areas that need further development to ensure a seamless user experience. Additionally, consumer awareness and understanding of AR technology need to be cultivated to drive wider adoption.

Despite these challenges, the Xreal unicorn milestone signifies a surge in investor confidence and consumer interest in AR glasses. As the technology continues to evolve and become more affordable, the potential for AR to fundamentally reshape how we live, work, and play is becoming increasingly evident.