Nintendo is scheduled to unveil a teaser of its new gaming console with the codename Nintendo NX on October 20 at 7 AM PT. According to reports, the company will release a short video, which showcases the next-generation Nintendo NX gaming console to be launched globally in March. Shortly after the announcement, the shares of the company soared high to reach more than 4 percent.
— Nintendo of America (@NintendoAmerica) October 20, 2016
Dubbed to be named as Nintendo NX, the three-minute video will be available on the official website of the company at 11 PM (1400GMT). The success of the forthcoming gaming console is crucial for the company since it will fetch big market for the company.
Commenting on the development, senior analyst Takeshi Koyama at Mizuho Securities disclosed that the information is likely to be limited in the new trailer to be released on October 20. Koyama is eagerly waiting for tasting a bit of the new NX console. He especially would like to know how NX will be different than the currently available products.
According to sources, Nintendo still considers the console gaming as the core business segment despite the emergence of mobile gaming. Meanwhile, the total sales of Nintendo’s current Wii U console have touched 13 million marks since its launch in 2012. The Wii, which was the predecessor to Wii U console, has sold 101 million units till today.
If you look at the figures, the sales have diminished. According to Industry analysts, the main reason for the decline in the sale is attributed to the smartphone gaming. Hence, shareholders are urging the company to promote the aggressive use of mobile gaming.
In 2015, Nintendo announced its entry into the mobile arena. The company said that they are planning to bring popular characters to mobile. Hence, Pokemon Go was born, which turned out to be a great success. You can expect the launch of Super Mario Bros on Apple’s iOS platform in December.