At the Google I/O 2025 developer conference, Google co-founder Sergey Brin admitted to numerous errors in the development of the original Google Glass, which he labeled as the company’s “biggest flop gadget.” Brin candidly acknowledged that a lack of understanding of the consumer electronics supply chain at the time led to significant manufacturing and pricing issues that ultimately contributed to the product’s failure. In light of past mistakes, Google is now reviving its efforts in smart glasses technology, reintroducing smart glasses with the Android XR platform. Additionally, the company has committed $150 million toward developing AI-powered glasses, aiming to rectify previous flaws and advance wearable technology in a more robust and informed manner.
Brin’s acknowledgment of the missteps with Google Glass reflects a broader shift in Google’s approach to wearable technology. The original Google Glass, launched in 2013, faced criticism over privacy concerns and its high price point, leading to its discontinuation. Now, with the integration of AI and partnerships with companies like Samsung and Warby Parker, Google aims to deliver a more refined product that addresses past shortcomings.
The new Android XR glasses, powered by DeepMind’s Project Astra, promise features like live translations and AI-driven assistance, positioning them as a significant advancement over their predecessor. Brin’s return to Google and his involvement in AI projects, including the Gemini models, underscore the company’s commitment to leading in the AI and wearable tech space.
As Google embarks on this renewed journey into smart glasses, the lessons from Google Glass serve as a foundation for building a product that resonates with consumers and integrates seamlessly into daily life.
