Indian electronics retail chain Vijay Sales named former national cricket team captain Rahul Dravid as its official brand ambassador on Friday. The partnership pairs the consumer tech chain with one of India’s most respected sports personalities ahead of the upcoming festival shopping period. Dravid will lead the company’s multi-platform promotions, appearing across television commercials, print advertisements, online platforms, and point-of-sale displays at retail outlets.
Key Takeaways
- Vijay Sales brings in cricket legend Rahul Dravid as its brand ambassador.
- Dravid will appear in upcoming digital, television, and in-store marketing pushes for festive sales.
- The campaign aligns with the company’s core retail philosophy, “Delivering Apnapan”.
- The electronics seller operates over 170 physical stores across eight states and runs an e-commerce website.
Founded in 1967 by Nanu Gupta as a single electronics store in Mahim, Mumbai, Vijay Sales has grown into a major consumer technology retailer in the country. The company stocks more than 10,000 products across 15 categories, including smartphones, laptops, home appliances, and kitchen gadgets. The retail footprint now covers more than 170 brick-and-mortar stores across Maharashtra, Gujarat, Delhi, Haryana, Uttar Pradesh, Andhra Pradesh, Karnataka, and Telangana, supported by its direct-to-consumer website.
Nilesh Gupta, Director at Vijay Sales, explained that the retail business focuses on long-term relationships rather than simple retail transactions. He noted that customer guidance and after-sales support form the backbone of their business, and Dravid’s reputation for authenticity matches that direction.
Dravid, who is widely recognized for his long cricket career and calm composure on the pitch, stated that he chose to partner with the company due to its long history with Indian families. He pointed out that the brand message of “Delivering Apnapan” reflects genuine warmth and practical service.
The signing comes as consumer electronics companies gear up for their highest-selling shopping quarters of the year. Vijay Sales plans to deploy Dravid across category promotions, special discount announcements, and seasonal ads, linking its offline stores with its digital channels to attract buyers looking for gadgets and home equipment.
Frequently Asked Questions
Q1. Who is the new brand ambassador for Vijay Sales?
A1. Former Indian cricket captain and coach Rahul Dravid is the new official brand ambassador for Vijay Sales.
Q2. What types of products does Vijay Sales sell?
A2. Vijay Sales sells consumer electronics and home appliances, offering more than 10,000 items across 15 categories such as mobile phones, laptops, refrigerators, televisions, and kitchen appliances.
Q3. Where does Vijay Sales operate physical stores?
A3. Vijay Sales operates more than 170 stores across Maharashtra, Gujarat, Delhi, Haryana, Uttar Pradesh, Andhra Pradesh, Karnataka, and Telangana.
Q4. Can customers buy electronics from Vijay Sales online?
A4. Yes, customers across India can purchase consumer electronics online through the official company store at www.vijaysales.com.
