BMW India has established a strategic partnership with Ola for the Lux service in Delhi, Mumbai, and Bengaluru. In a statement issued after a joint presser, the spokespersons of both companies informed that they have entered into a mutual partnership to tap into the demand for mobility market in India.
As part of the understanding, BMW cars will be available to Ola fleet operators with an attractive offer. Moreover, BMW will offer a 360-degree solution to ensure reliable pre and post sales ownership. As per the agreement, BMW will provide support throughout the lifecycle of the vehicle.
OLA to roll out BMW cars in Delhi, Mumbai, and Bengaluru
To begin with, OLA will commission BMW cars into its fleet across Delhi, Mumbai, and Bengaluru. According to sources, the company will extend the service to other locations such as Hyderabad.
Commenting on the development, Pranay Jivrajka, chief operating officer of Ola revealed that Ola Lux is already available with around 100 luxury cars from Mercedes-Benz, Jaguar, and Audi. It hopes to take the number of super-premium cars to 1,000 with the BMW tie-up over the next few years. He added that Ola Prime and Ola Corporate will be able to contribute one percent to its overall revenue.
The flagship BMW card will be part of the Ola ‘Lux’ fleet that features a wide range of luxury car models. As a customer, you can book the ‘Lux’ package for your long vacation since the vehicle offers optimum comfort.
100 percent financing offered for OLA BMW cars
Meanwhile, BMW Financial Services India will provide 100 percent financing for up to four years starting at low-interest rates. Moreover, the vehicle operators will also be eligible to avail assured buy back for the car on completion of the contract including two-year free insurance maintenance.
Ola Lux is available for booking at a default fare of Rs. 250 with Rs. 20 to 22 for each additional kilometre. Maharashtra is planning to impose a massive Rs. 2.6 lakh permit fee for the premium cars offered by cab aggregators. Jivrajka clarified that the company will be forced to increase the cost if implemented.
