Apple has unveiled its 2025 Pride Collection, introducing a new Pride Edition Sport Band for Apple Watch, along with a matching watch face and wallpapers for iPhone and iPad. This release continues Apple’s tradition of celebrating and supporting the LGBTQ+ community.
A Unique Design Celebrating Individuality
The 2025 Pride Edition Sport Band features a tapestry of rainbow stripes that vary in shape and size. Each band is assembled by hand from individual stripes of vibrant color that are compression-molded together, resulting in subtle yet striking variations. No two bands are exactly alike, reflecting the individuality of all members of the LGBTQ+ community.
The color palette includes black and brown to honor Black and Latin communities, as well as those impacted by HIV/AIDS. Light blue, pink, and white represent transgender and nonbinary individuals.
Dynamic Watch Face and Wallpapers
Complementing the band is the new Pride Harmony watch face. This analog face presents bold, individual rainbow stripes that dynamically shift in sequence across the display to form large hour numerals as users raise their wrist to check the time. Similarly, the iPhone and iPad wallpapers feature colors that change position as users move, lock, or unlock their devices.
These features will be available in an upcoming software update with watchOS 11.5, iOS 18.5, and iPadOS 18.5. Customers can download the matching Pride Harmony watch face through the Apple Watch app, on the Apple Store app, or at apple.com.
Availability and Pricing
The Pride Edition Sport Band is available to order on apple.com and in the Apple Store app today and will be available at Apple Store locations beginning next week, for $49 (U.S.). The band is available in 40mm, 42mm, and 46mm sizes, in both S/M and M/L lengths. Apple
Supporting the LGBTQ+ Community
Apple continues its long-standing support for LGBTQ+ advocacy organizations. The company is proud to financially support organizations that serve LGBTQ+ communities, reinforcing its commitment to inclusion and diversity.
A Personal Touch
For many, these Pride Edition accessories are more than just fashion statements; they are symbols of identity and support. Wearing the band or using the themed watch face and wallpapers can serve as daily affirmations of one’s identity or as expressions of allyship.
Apple’s 2025 Pride Collection offers users a way to celebrate Pride Month and show support for the LGBTQ+ community through thoughtfully designed accessories and features.
