Samsung Electronics has kicked off a worldwide outdoor advertising push called “Welcome to Foldables” to promote its latest Galaxy Z8 series, highlighting the evolution of its bendable screen lineup since its debut in 2019. The South Korean technology firm is running large format digital displays across high-traffic city centers in North America, Europe, and Asia. The rollout targets everyday smartphone users in 106 international markets, including India, where buyer interest in premium folding devices continues to rise steadily.
Key Takeaways
- Samsung is running digital billboards in six world locations, including New York, London, Tokyo, and Seoul.
- The campaign centers on three engineering points: Ultra Thin, The World’s Lightest Fold, and Built to Outlast.
- The Galaxy Z8 generation reaches buyers across 106 countries.
- The project highlights eight product cycles of hardware and software updates since the initial 2019 launch.
Global Display Rollout
The tech manufacturer chose six well-known outdoor spots for the public screen promotions. Passersby can spot the visuals at Times Square in New York, Piccadilly Circus and Outernet in London, Shibuya Station in Tokyo, as well as COEX K-POP LIVE and KT Square in Seoul. These high-visibility zones attract millions of daily visitors, giving the campaign broad foot-traffic reach.
Samsung entered the bendable phone segment in 2019 with its original Fold device. Over the past seven years, rival mobile brands entered the race, creating a crowded marketplace with diverse hinge mechanisms and screen formats. Samsung is using the new display effort to present its long production history as a direct advantage over newer rivals.
Hardware Focus and Everyday Usability
The company built the promotions around three clear hardware themes: thin chassis design, light overall weight, and hinge endurance. For daily users, earlier generations often felt too heavy or too thick for regular trouser pockets. The Z8 lineup targets these issues directly by reducing thickness and dropping overall device mass.
Beyond physical changes, the phone maker combines its Galaxy AI features with customized user interface software designed for split-screen apps and multitasking. The screens illustrate how the folding glass handles daily tasks, work routines, and multi-camera setups without needing delicate handling. As buyers in regions like India weigh the choice between traditional flat flagships and folding models, long-term durability remains the primary factor in purchasing decisions.
Frequently Asked Questions
Q1. What is the Welcome to Foldables campaign?
A1. It is a worldwide outdoor digital ad drive launched by Samsung to highlight the Galaxy Z8 series and the company’s eight generations of folding phone engineering.
Q2. Where are the digital displays located?
A2. The campaign runs at Times Square in New York, Piccadilly Circus and Outernet in London, Shibuya Station in Tokyo, plus COEX K-POP LIVE and KT Square in Seoul.
Q3. In how many countries is the Samsung Galaxy Z8 series sold?
A3. The lineup is currently available across 106 global markets.
Q4. What are the main design focus areas for the Galaxy Z8 models?
A4. The campaign focuses on three core areas: thin body construction, reduced weight, and improved hardware durability for everyday use.
