boAt rolled out its festive campaign titled “Upgrade to boAt” ahead of Diwali, pushing consumers across India to replace aging personal gadgets with modern personal audio, smartwatches, and home entertainment setups. The campaign uses a central idea, “Upgrade Your Audio Products Before People Around You Turn Into Critics,” and stars actor Ravi Kishan, content creator Shreya Kalra, and fashion commentator Sufi Motiwala. Through three short films depicting relatable family and social gatherings, the consumer electronics company addresses what it calls the “Festive Mismatch,” where people spend heavily on new clothes and home decor but continue using crackling earphones or outdated party speakers.
Key Takeaways
- boAt launched the “Upgrade to boAt” festive campaign featuring Ravi Kishan, Shreya Kalra, and Sufi Motiwala.
- The brand offers festive discounts of up to 80 percent across its official website, Amazon, and Flipkart.
- Audio upgrades feature Active Noise Cancellation (ANC) and spatial audio on models such as Nirvana Eutopia 2 ANC and Nirvana Zenith Pro.
- Home audio launches include the Aavante Prime 5000DA Soundbar, Aavante Prime X, and PartyPal 650.
- New wearable models include the Chrome and Sailor series smartwatches, supported by the Apex Power Bank range.
New Lineup for Festive Upgrades
The initiative highlights upgrades across four primary consumer product categories, targeting buyers looking to replace worn-out hardware during seasonal online sales.
In personal audio, boAt is highlighting the Rockerz 650 Pro wireless headphones, Airdopes Prime 800D true wireless earbuds, Nirvana Zenith Pro, and Nirvana Eutopia 2 ANC. These audio devices feature Active Noise Cancellation and spatial audio designed for clearer playback during travel and daily commutes. For living rooms and house parties, the lineup adds the Aavante Prime X, the Aavante Prime 5000DA Soundbar, and the PartyPal 650 party speaker to handle festive get-togethers.
On the wearables front, the company expanded its catalog with several budget smartwatches. These include the Chrome Iris, Chrome Ivory, Chrome Eon, Chrome Horizon, Ultima Vogue 2, Storm Call 4, and the Sailor Nav. To support long travel days and festival shopping trips, the brand introduced its Apex Power Bank line, featuring the PB 400, PB 400 Pro, PB 445, and PB 332.
Pricing and Availability
boAt confirmed that products across these audio, wearable, and charging categories are available with discounts of up to 80 percent. Indian shoppers can purchase the hardware directly through the boAt website, Amazon, and Flipkart throughout the festive shopping period. Imagine Marketing Limited, the parent firm of boAt founded in 2015, noted that 71 percent of its total product units were produced locally under domestic manufacturing initiatives in FY2025, supported by its in-house boAt Labs engineering division.
Frequently Asked Questions
Q1. What is the main message behind the Upgrade to boAt campaign?
A1. The campaign urges consumers to upgrade their old, crackling earphones and outdated speakers before social guests or relatives criticize their audio gear during Diwali gatherings.
Q2. Where can buyers find the festive discounts on boAt products?
A2. Shoppers can access discounts of up to 80 percent on the official boAt website, Amazon India, and Flipkart.
Q3. Which celebrities appear in the boAt Diwali films?
A3. The three films feature actor Ravi Kishan, creator Shreya Kalra, and internet personality Sufi Motiwala.
Q4. Which boAt personal audio products feature noise cancellation in this lineup?
A4. The Nirvana Eutopia 2 ANC and Nirvana Zenith Pro lead the audio lineup with Active Noise Cancellation features.
Q5. What smartwatches are included in the boAt festive range?
A5. The range includes the Chrome series (Iris, Ivory, Eon, Horizon), Ultima Vogue 2, Storm Call 4, and Sailor Nav.
