Indian consumer audio brand boAt announced its first lineup of smart earbuds powered by boAt CREST AI, a voice platform built in partnership with Google Gemini. The initiative introduces what the company calls “Intelligent Ears,” shifting earbud functionality from basic media playback to interactive voice assistance without requiring users to look at a smartphone screen. Leading the release is the boAt Airdopes Prime 800 D, followed by the Airdopes Prime 701 ANC and Nirvana Ion ANC. The new models are available directly through the official boAt website and partner e-commerce platforms across India.
Key Takeaways
- boAt partners with Google Gemini to introduce the CREST AI voice platform on true wireless earbuds.
- The system introduces three key tools: Crest Ask, G-Assist, and Crest Translate.
- G-Assist connects directly with Google Calendar, Gmail, and Google Tasks for voice-based productivity.
- Crest Translate supports live two-way voice translation in over 25 languages.
- The Airdopes Prime 800 D features 11mm dynamic drivers, Dolby Audio, quad mics with AI-ENx, and up to 45 hours of battery life.
Voice Features and Everyday Functions
The core functionality of CREST AI centers on conversational commands, hands-free productivity, and language translation. Crest Ask lets users pose questions, research topics, and receive spoken replies through their earbuds, maintaining contextual awareness for natural follow-up queries.
To handle daily work routines, boAt built G-Assist. This feature connects directly with Google Workspace tools including Gmail, Tasks, and Calendar. Users can speak commands to listen to an email summary, dictate replies, check calendar appointments, or add task reminders while on the move.
For multilingual conversations, the Crest Translate feature offers real-time two-way translation across more than 25 languages. This capability helps two people converse across language barriers by delivering translated audio directly through the earpieces.
Gaurav Nayyar, chief executive officer of boAt, stated that the brand intends to bring useful intelligence directly to ears rather than keeping it tied to computer screens and mobile displays.
Hardware Specifications and Rollout
The flagship model in this rollout is the boAt Airdopes Prime 800 D. It features 11mm dynamic drivers tuned to the standard boAt Signature Sound profile and supports Dolby Audio processing. For calls, the earbuds carry four microphones running boAt AI-ENx environmental noise cancellation technology to reduce background chatter.
The earbuds deliver up to 45 hours of total playback time with the charging case and include Multipoint Connectivity, allowing users to pair two devices at the same time. boAt is also including CREST AI on the Airdopes Prime 701 ANC and Nirvana Ion ANC models, with plans to expand the platform to future hardware.
Imagine Marketing Limited, the parent company of boAt founded in 2015, confirmed that 71 percent of its hardware was manufactured locally in India during the 2025 financial year, supported by an engineering team of more than 100 members at boAt Labs.
Frequently Asked Questions
Q1. Which boAt earbuds feature the new CREST AI platform?
A1. The CREST AI features are available on the boAt Airdopes Prime 800 D, Airdopes Prime 701 ANC, and boAt Nirvana Ion ANC.
Q2. How does Crest Translate work on boAt earbuds?
A2. Crest Translate provides live two-way spoken translation across more than 25 languages directly through the earbuds.
Q3. What Google services work with boAt G-Assist?
A3. G-Assist links with Google Calendar, Gmail, and Google Tasks, letting users check schedules, manage to-do lists, and draft email replies using voice commands.
Q4. What audio specifications does the boAt Airdopes Prime 800 D offer?
A4. The Airdopes Prime 800 D comes with 11mm dynamic drivers, Dolby Audio, quad microphones with AI-ENx technology, Multipoint Connectivity, and up to 45 hours of playback time.
