Vu has announced the launch of the exclusive luxury range premium high dynamic range UHD 4K TV (65-inch and 75-inch) and curved UHD TV (55-inch and 65-inch) variants. The California-based television company, which entered India in 2015, has been slowly rapid progress with the launch of their premium TV sets in India. Initially, the TV sets were available only from Flipkart but now the company has tied up with offline retailers as well.

The premium HDR UHD 4K TV comes in both 65-inch and 75-inch. The TV sets feature Pixellight HDR technology, a premium smart chip with Quad core processor including a dedicated button on the remote for Netflix. Moreover, the Ultra-smooth motion rate, 4X ultra-high definition, and ultra-dimming feature enhance the viewing experience.

The 65-inch Premium model will be available exclusively on Flipkart at Rs. 156000. However, the extra-large 75-inch model is available for a massive Rs. 30000. Both premium and curved model carry a 3-year warranty.

Vu UHD 4K TV design

On the design front, the premium UHD 4K TV comes with the world’s first carbon weave finish and brushed steel frame materials that are used in exotic and luxury cars. According to sources, the modern design of the Premium UHD series is made exclusively for exquisite homes for pure lifestyle experiences. The Vu premium UHD 4K series are not only expressive but also impressive even when the TV is switched off.

Commenting on the launch, Devita Saraf, CEO and Design Head, Vu Technologies disclosed that the company has a huge range of TVs after Sony, Samsung, and LG with 22 Unique SKUs in the Indian market. Devita said that Vu has made tremendous progress in India by registering a 350 percent growth rate.

The company is aiming for an overall turnover of Rs. 600 crore in the 2016-17 fiscal year. Furthermore, with the launch of new TV portfolio and much more in the pipeline, the company is confident of achieving the target goal before the end of the stipulated time frame.

Vu curved UHD models with 55-inch and 65-inch

Talking about the 55/65 Curved UHD models, the televisions features a 4K Ultra-high definition, A+ Grade Panel, 4x Quad core CPU/GPU and nScreen loaded with Android 5.1 Platform. The 55-inch curved UHD TV is available at Rs. 10000, while the 65-inch will be available on stores at Rs. 180000 from the first week of October.

Vu UHD 4K TV performance

Coming to performance segment, the new UHD 4K TV has been integrated with an advanced processor with support for ultimate SMR (Smooth Motion Rate) experience. It makes use of the proprietary motion estimation (MEMC) algorithms called Ultra Smooth Motion. It helps in the creation of frames into the picture that enables smoother transitions for the viewer. The unique fill array technology enables you to experience smoother fast action up to 800Hz.

The premium UHD 4K TV is powered with Harman-Kardan dbx sounding system, which takes you to a new world of entertainment. It delivers a truly cinematic sound experience with automatic toggling of the sonic environment range to adapt to your listening conditions.