With the rapid growth of smartphones and tablets, the use of mobile browser apps like UC Browser has increased considerably. Moreover, there is a huge surge in the adoption of mobile browsers since the behaviour of consumers has changed over the last one year. Many people depend upon mobile browsers to perform a wide range of actions like to view documents, spreadsheets, and presentations on the go.
Even though Chrome remains the No 1 mobile browser from the world’s perspective, UC Browser attains the first position in the mobile browsing category in China, India, and Indonesia with over 33 percent market share. Interestingly, UC Browser stands number 2 in the world. If this trend continues, UC Browser will reach number one position in the world as well by the end of 2016.
According to reports, people in the US and European mainly employ mobile browsers to retrieve data through extensive searching and also to manage their cloud storage. Even though people in India have limited computing power with slow data plans, people still make use of the mobile browsers not for searching purpose but also for e-commerce and entertainment purposes.
Over the last one year, there is an intense and fierce battle among various mobile browsers. The UC Browser, which is comparatively new to the mobile browsing field, has taken the market by storm by garnering the attention of people in a short span of time.
UC Browser, backed by UCWeb, an Alibaba Group company is currently on a roll with over 500 million mobile users worldwide. Within a short span of time, the company has rightly understood the consumer needs by integrating in-depth localization and features. To achieve success in the mobile app field, particularly in the browsing category, the company needs to tap deep into customer’s heart to better understand their requirements.
Recently, UC Browser was updated with Twitter and Microsoft Bing integration to deliver live Cricket related content directly to the browsers dashboard. Moreover, the company has also added support for Flipkart and Amazon directly from the browser.
