Consumer electronics maker realme holds the top spot in India’s Rs 3,000 to Rs 5,000 truly wireless stereo (TWS) earbuds market for the second consecutive quarter, recording 17 percent year-over-year growth in the second quarter of 2026. The data comes from the latest Counterpoint Research India Hearables (TWS) Model Tracker, showing steady buyer demand for mid-tier audio products across the country.
Key Takeaways
- realme retains the number one rank in the Rs 3,000 to Rs 5,000 TWS bracket during Q2 2026.
- Shipments in this mid-price category grew 17 percent compared to the same period last year.
- The realme Buds Air 7 became the top-selling model in physical retail stores within the Rs 3,000 to Rs 5,000 range.
- The realme Buds T200x ranked as a top-selling active noise cancellation model priced under Rs 2,000.
Retail Performance and Model Sales
Market data shows specific models drove shipment volumes during the three-month period. In offline electronics stores, the realme Buds Air 7 finished as the highest-selling earbud model in the Rs 3,000 to Rs 5,000 range. At the lower end of the pricing spectrum, the realme Buds T200x took the top sales spot among models with active noise cancellation (ANC) selling for under Rs 2,000.
Counterpoint Research attributed realme’s sales performance to fast product refresh cycles, competitive retail prices, and sound output quality. The market research firm also highlighted realme’s extensive distribution in neighborhood retail stores and electronic chains across India. Many Indian buyers still prefer testing audio accessories in person before buying, giving brands with brick-and-mortar shelf space a practical sales edge. Cross-purchases from consumers already using realme Android phones also helped earbud sales.
Francis Wong, Head of Product Marketing at realme, stated that the brand focuses its AIoT line around how younger consumers work and listen to media. He noted that holding the rank across two straight quarters confirms that buyers respond directly to the hardware design and price balance.
Founded in 2018, realme operates in 61 global markets and has shipped over 100 million smartphones in India. The brand uses its phone user base to sell companion personal audio accessories across budget and mid-tier price brackets.
Frequently Asked Questions
Q1. Which brand ranks first in India for mid-range TWS earbuds?
A1. realme ranks number one in the Rs 3,000 to Rs 5,000 TWS segment in India for Q2 2026, according to Counterpoint Research data.
Q2. Which is the top-selling realme earbud model in retail stores?
A2. The realme Buds Air 7 finished as the best-selling TWS model in offline retail channels within the Rs 3,000 to Rs 5,000 segment during Q2 2026.
Q3. Does realme have a budget earbud with active noise cancellation?
A3. Yes, the realme Buds T200x offers active noise cancellation and sells for under Rs 2,000.
Q4. How much did realme grow in the mid-range earbud market?
A4. The company recorded 17 percent year-over-year shipment growth in the Rs 3,000 to Rs 5,000 price segment during the second quarter of 2026.
