Surveillance equipment brand CP PLUS announced its partnership as the Exclusive Third Umpire Partner and Umpire Cam sponsor for the bilateral T20I series between India and Afghanistan. The Indian electronic security company integrates its long-standing campaign slogan, “Upar Wala Sab Dekh Raha Hai,” into broadcast match decisions that require multi-angle camera reviews and match official perspectives.
Key Takeaways
- CP PLUS secures exclusive sponsorship rights for the Third Umpire TV graphics and decision replays during the India-Afghanistan T20I series.
- The partnership includes branding on the Umpire Cam, delivering point-of-view broadcast video directly from the on-field match official.
- The campaign aligns cricket officiating broadcast tech with the home and enterprise surveillance product identity of parent firm Aditya Infotech Limited.
Surveillance Brand Integrates Tech Review in Cricket Broadcasts
The commercial collaboration places CP PLUS branding across live television replays whenever on-field umpires refer close calls to the TV official. In professional cricket, third umpires review split-second dismissals including run-outs, stumpings, boundary rope touches, and doubtful catches using multi-camera video slow motion.
The broadcast package also features CP PLUS branding on the live Umpire Cam. The camera, worn by the standing umpire, gives viewers at home a first-person perspective of deliveries, shots, and player interactions from the center of the pitch. By linking both aerial and eye-level optical perspectives, the surveillance company ties its core image-capture business with sports broadcasting precision.
Aditya Infotech Limited, listed on both the Bombay Stock Exchange (BSE: 544466) and National Stock Exchange (NSE: CPPLUS), manufactures and distributes CP PLUS security cameras, video recorders, and enterprise surveillance systems across Indian consumer and commercial markets. Company representatives noted that the live broadcast features reflect the company’s focus on optical clarity, detail verification, and electronic tracking across residences and commercial institutions.
Television coverage for the bilateral series displays the brand name on the decision screens at venues like the Arun Jaitley Stadium in New Delhi during crucial moments. The placement highlights official decisions, alternating between match data graphics and camera feeds to confirm on-field calls.
Frequently Asked Questions
Q1. What role does CP PLUS have in the India-Afghanistan cricket series?
A1. CP PLUS serves as the Exclusive Third Umpire Partner and the official sponsor for the Umpire Cam during the T20I matches between India and Afghanistan.
Q2. What is the Umpire Cam featured during match telecasts?
A2. Umpire Cam is a wearable camera mounted on the on-field umpire that broadcasts real-time, ground-level views of bowling, batting, and fielding directly to cricket viewers.
Q3. Which parent company owns CP PLUS?
A3. CP PLUS operates under Aditya Infotech Limited, an Indian surveillance and security solutions enterprise listed on the BSE and NSE.
