Indian consumer electronics company boAt, owned by Imagine Marketing Limited, has launched a new promotional campaign titled “The Best Advice” starring actor Ravi Kishan to promote its CREST AI audio technology. Developed with Google Gemini, the platform brings conversational voice assistance directly into users’ ears. The commercial addresses regular workplace pressure points, showing how workers can retrieve quick business data, manage tasks, and handle communication hands-free instead of relying on advice from colleagues.
Key Takeaways
- boAt introduces CREST AI smart audio features developed with Google Gemini.
- The commercial features actor Ravi Kishan playing three different office roles to highlight everyday work confusion.
- CREST Ask offers conversational voice searches directly through earbuds.
- CREST Translate supports real-time multilingual audio translation across more than 25 languages.
- boAt manufactured 71% of its products in India in FY2025 and returned to profitability.
Ravi Kishan Takes on Multiple Roles
The video begins with an employee being asked a sudden question about company EBITDA numbers. In a moment of panic, the worker looks around for help, only to see Ravi Kishan appearing as multiple characters: a colleague, a young intern, and an office hospitality executive. Each version of the actor provides different, distracting advice. The ad demonstrates how switching to a CREST AI-enabled audio device provides direct, reliable answers instantly, removing the need to consult coworkers or check phone screens.
Features of CREST AI
Built with Google Gemini, the audio setup brings two main functions to compatible boAt devices:
- CREST Ask: Delivers conversational voice answers, letting users get work updates, search for facts, and organize daily tasks without touching a phone.
- CREST Translate: Delivers live multilingual voice translation across more than 25 languages, helping professionals communicate across language barriers in real time.
Company Background and Domestic Output
Imagine Marketing Limited started boAt in 2015 as a personal audio brand before branching out into smartwatches, audio-visual equipment, and mobile accessories. The business has invested heavily in domestic production, making 71% of its total inventory in India during the financial year 2025. Its internal research and design center, boAt Labs, employs over 100 engineers who work directly on developing product hardware and software features. The company also reported a return to profitability in FY2025.
Frequently Asked Questions
Q1. What is boAt CREST AI?
A1. CREST AI is a smart voice assistance software system built by boAt with Google Gemini that adds voice search and translation tools to compatible audio devices.
Q2. Who stars in the new boAt campaign?
A2. Actor Ravi Kishan stars in the commercial, playing three separate office characters giving humorous advice.
Q3. How many languages does CREST Translate support?
A3. CREST Translate supports live audio translation across more than 25 languages.
Q4. What is the CREST Ask tool used for?
A4. CREST Ask allows users to ask questions, check information, and manage basic tasks through voice commands without touching a smartphone.
Q5. Who owns the boAt consumer tech brand?
A5. boAt is owned by Imagine Marketing Limited, an Indian consumer electronics business founded in 2015.
