ASUS has launched its latest smartphone, ZenFone Zoom, in India at an event held in the city of the Taj Mahal, Agra. Company claims ZenFone Zoom is world’s thinnest 3X optical-zoom smartphone. Priced at Rs. 37,999, ASUS ZenFone Zoom will be available in two color options i.e. Pure Leather Back in Black and Ceramic White in the market from 22nd January, 2016 on Flipkart and will hit ASUS Exclusive Stores from February.

Jerry Shen, Asus CEO, at the launch event said, “Photography has become extremely important for today’s smartphone users. Consumers want to capture every precious moment of their lives on their smartphone cameras, and also be able to perform multiple tasks with the same device. With ZenFone Zoom, we are introducing an unbeatable smartphone that complements today’s lifestyles and puts professional photography within the reach of everyone.”

ASUS ZenFone Zoom, which was first unveiled last year in Taiwan, boasts a 5.5-inch Full HD IPS display with screen resolution of 1920 x 1080 pixels along with Corning Gorilla Glass 4 protection on the top.

Powered by a 2.5GHz Quad-core Intel Atom Z3590 processor paired with 4GB of RAM, the handset comes in two storage variants – 64GB and 128GB, which can be further expanded up to 64GB via a microSD card.

ASUS ZenFone Zoom is armed with a 13MP rear camera with 10-element Hoya lens, Laser Autofocus, OIS, 12X magnification and 3X optical-zoom. It is also equipped with a 5MP front-facing camera for selfie lovers. The handset runs on Android 5.0 Lollipop operating system with ASUS ZenUI on top.

Connectivity-wise, ASUS ZenFone Zoom comes with 4G LTE, standard Wi-Fi, Bluetooth 4.0, Wi-Fi Direct, GPS/A-GPS, 3.5mm headset jack and a Micro USB 2.0 port. A 3,000mAh Li-ion battery fuels the phone. The phone comes with ASUS BoostMaster technology that charges the battery from 0 to 60% in just 39 minutes.

ASUS ZenFone Zoom will be available to buy from today on Flipkart at Rs. 37,999 and Rs. 39,999 bundled with a tripod and the Asus Zenflash accessory.