Asus has launched the much-awaited Asus Zenfone 3, Zenfone 3 Deluxe, Zenfone 3 Laser and the Zenfone 3 Ultra smartphones in India at Rs. 18999. The devices were launched at the the Z3nvolution India event held in New Delhi. The event was hosted by Asus CEO Jerry Shin in the presence of other team members from various product groups. Even though Asus has launched the device a few months back in Computex 2016, the India launch was set to August. Earlier, Asus launched its ZenFone 2 series in August 2015. Hence, going by the previous experience, the current launch doesn’t come as a surprise. Commenting on the launch, Asus CEO Jerry Chin revealed that the company has designed and developed the new ZenFone 3 series as per the latest technological innovations.
Asus Zenfone 3
Asus Zenfone 3 features a 5.5-inch and 5.2-inch FHD display, Snapdragon 625 processor, 16-Megapixel Sony IMX298 sensor, an 8-Megapixel sensor with 85-degree wide view. The rear camera also provides support for PDAF, dual-Tone LED flash, and 4-Axis stabilization.
While the 5.2-inch display variant ships with a 3GB RAM and 32GB internal storage with a 2650mAh battery, the 5.5-inch model comes with 4GB RAM and 64GB storage with a 3000mAh battery.
Equipped with a fingerprint sensor, Asus has integrated an NXP smart amp Hi-Res Audio to enhance the headphone output. The storage can be expanded using the built-in hybrid SIM slot.
Zenfone 3 Pricing
Zenfone 3 (3GB/32GB) – Rs. 21999 | Zenfone 3 (4GB/64GB) – Rs. 27999
Asus Zenfone 3 Deluxe
Asus Zenfone 3 Deluxe offers a 5.7-inch FHD Super AMOLED display, Snapdragon 821 processor, 6GB RAM, a massive 256GB of UFS 2.0 internal storage and 3000mAh battery. The Zenfone 3 Deluxe is the first smartphone to ship with a Snapdragon 821 processor. The rear camera offers a massive 23-Megapixel primary sensor with 4-axis OIS, Tritech laser autofocus technology, and a sapphire glass cover. Meanwhile, the front-facing snapper is equipped with an 8-megapixel sensor 84-degree wide view. The device also comes with fast charging battery. Asus has refreshed the design of Deluxe variant in such a way to offer stunning looks. The handset is manufactured with metal accents.
Asus zenfone 3 Deluxe is available at Rs. 62999.
Asus Zenfone 3 Laser
Asus Zenfone 3 Laser is equipped with a 5.5-inch FHD 2.5D curved Corning Gorilla Glass display, Snapdragon 430 processor, Adreno 505 graphics, 4GB RAM, 32GB expandable internal storage and 3,000mAh battery. The device offers a 13MP f/2.0 Sony IMX214 sensor rear camera enhanced by a 2nd gen Laser Autofocus sensor, dual tone LED flash and 3 axis EIS (Electronic Image Stabilisation). According to Asus, the camera provides a focusing time of around 0.03 seconds, which is faster than its previous counterpart. The device is loaded with Android 6.0 Marshmallow on top of Asus Zen UI 2.0.
Asus Zenfone 3 Laser is priced at Rs. 18999.
Asus Zenfone 3 Ultra
Asus Zenfone 3 Ultra is equipped with a 6.8-inch FHD display, Snapdragon 652 processor, 4GB RAM, 64GB internal storage, 4600mAh battery, 23-megapixel rear camera, 8MP front-facing snapper loaded with Android Marshmallow.
The handset comes with integrated dual speakers at the bottom alongside a DTS headphone. The main attraction of the Ultra variant is that you can use it as a power bank with the reverse charging support.
Asus Zenfone 3 Ultra is priced at Rs. 49999. During the launch event, Asus also launched ASUS Zenbook 3 for Rs. 1,47,999 and ASUS Transformer 3 Pro for Rs. 1,44,999.