Asus launched its new Windows 10 and 6th Gen Intel Core powered flagship Zenbook series with three models – Zenbook UX303UB, Zenbook UX305UA, and Zenbook UX305CA. While Zenbook UX303UB and UX305UA feature Intel Core i5 & i7 processors with up to 8GB of RAM, Zenbook UX305CA comes equipped with Core M processor.

While announcing the launch of the new Zenbook series, Peter Chang, Asus India Head revealed that there is a growing trend among consumers in India when it comes to Ultrabooks, and ZenBook UX303UB will change the way in which user interacts with the PCs.

Asus claims ZenBook UX303UB to be capable of delivering up to 7 hours of backup on a single charge and will be the perfect device to get the job done.

Chang further added that ZenBook UX303UB is can deliver premium computing experience with the same level of performance as provided by a standard laptop at an affordable price point.

Available in Smoky Brown and Icicle Gold color variants, Asus ZenBook UX303UB boasts a 13.3-inch FHD ultra slim LED display, Intel Core i5-6200U Processor, 4GB RAM, 1TB storage with three USB 3.0 slots. In addition to the default Intel HD graphics 520, the UX303UB comes integrated with NVIDIA GeForce 940M 2GB graphics.

It also includes SonicMaster audio powered by ICEpower Bang & Olufsen technology. Unlike other backlit keyboard laptops, ZenBook UX303UB automatically adjusts the keyboard backlight depending upon the lighting environment based on ASUS ambient-light sensor technology.

Moreover, Asus smart gesture technology enables users to connect a smartphone to the Notebook and use it as a second touchpad, a presenter or even as a media remote.

With the retail price tag of Rs. 71490, Asus ZenBook UX303UB will be an ideal companion for users on the go, and those who are looking for a slim option with a thickness of only 0.7-inch, Asus ZenBook UX305CA (priced at Rs. 55490) seems perfect.

comes with an Intel Core m3-6Y30 Processor, 256GB SSD and doesn’t include a discrete graphics card and backlit keyboard.

Meanwhile, Asus UX305UA (priced at Rs. 74,190) comes with higher specifications like Intel Core i7-6500U Processor, 8GB RAM, and 512GB SSD storage but it doesn’t include a discrete graphics card. Instead of three USB 3 ports like we saw in the two other models, the UX305UA includes one USB 2 and two USB 3 ports without a backlit keyboard.

The new Asus ZenBook series comes bundled with sleeve & cable, will be available at all Asus exclusive stores and multi-brand stores across India as well as select online retailers starting March 4.