Tata Motors has officially brought back the Sierra nameplate in India, and this time it feels less like a nostalgia driven revival and more like a statement of intent. The new Tata Sierra is positioned as a technology forward SUV, developed in close collaboration with HARMAN, and it clearly aims to redefine what people expect from a modern car cabin. Instead of focusing only on driving hardware, the Sierra leans heavily into connectivity, entertainment, and digital comfort, almost treating the interior as a living space rather than just a cockpit.
At the heart of this experience sits a 12 speaker JBL audio system and a multi screen dashboard layout that caters not just to the driver, but to passengers as well. The idea, it seems, is to make long drives, traffic filled commutes, or even short breaks inside the car feel more engaging and less tiring.
Key Takeaways
- 5G Connectivity: India’s first internal combustion engine vehicle to feature a 5G ready Telematics Control Unit (TCU).
- Premium Audio: A segment first 12 speaker JBL system with a dedicated dashboard soundbar and Dolby Atmos support.
- Triple Screen Layout: Two 12.3 inch touchscreens paired with a 10.25 inch digital instrument cluster.
- Make in India: The 5G telematics hardware is manufactured at the HARMAN facility in Pune.
- Entertainment Hub: A dedicated co passenger screen enables independent movie streaming and gaming.
High Speed Connectivity and 5G Technology
One of the biggest talking points of the new Sierra is its connectivity. Tata Motors has equipped it with the HARMAN Ready Connect system, which is designed to maintain a stable digital connection even in areas where network strength is not ideal. The telematics unit itself is built on a modular architecture, which means the vehicle is future ready. While it can operate on 4G networks today, it can transition to 5G without requiring a complete hardware overhaul.
This high bandwidth connection plays a practical role too. Over the air software updates can be delivered quickly, reducing the need for service center visits just to keep systems updated. From a safety perspective, features like stolen vehicle tracking and roadside assistance are directly linked to this always connected setup.
For people who might use their car as a mobile workspace or simply enjoy staying connected on the move, the 5G hardware enables high definition video calls, cloud based apps, and seamless media streaming directly on the dashboard screens. It is not hard to imagine someone attending a quick video meeting while parked, or streaming content during a long halt, which feels very much in line with how cars are slowly blending into digital lifestyles.
A Lounge Experience Inside the Cabin
Tata Motors has clearly put thought into how the Sierra’s cabin should feel. The interior, especially in higher variants, is designed to resemble a lounge more than a traditional SUV cockpit. There are three screens in total, each serving a distinct purpose without overwhelming the user, at least in theory.
The front passenger gets their own 12.3 inch display, and this is where things get interesting. This screen supports wireless headphones, allowing the passenger to watch movies or play games using a joystick, all without distracting the driver. It is a feature that might sound indulgent at first, but for long journeys or family use, it could actually make a noticeable difference in comfort.
The Sierra also introduces several cabin specific modes that subtly change how the space feels:
Relax Mode: Uses calming visuals and softer audio profiles to help reduce stress, which could be useful after a long day.
Silent Mode: Cuts down on non essential alerts and notifications, creating a quieter cabin environment during extended drives.
Horizon View: Allows different passengers to experience customized audio settings through JBL sound modes, so not everyone has to listen to the same thing in the same way.
These modes may not be used every day, but their presence adds to the sense that the Sierra is trying to adapt to different moods and situations rather than forcing a single driving focused experience.
Industry First JBL Audio System
The audio system is arguably one of the Sierra’s standout features. Tata Motors has equipped the SUV with a 12 speaker JBL Black audio setup that includes an enclosed subwoofer and a wide soundbar integrated directly into the center of the dashboard. This marks the first time an Indian automaker has offered a factory fitted soundbar, which in itself says a lot about where the focus lies.
The system also supports Dolby Atmos technology, creating a three dimensional sound stage. Instead of audio feeling like it comes from fixed speaker locations, it is designed to move around the cabin, making music, movies, and even navigation prompts feel more immersive. For people who value sound quality, this could be one of those features that genuinely changes how enjoyable time spent in the car feels.
Frequently Asked Questions
Q1: What engine options are available in the new Tata Sierra?
A1: The Sierra is offered with a 1.5L Revotron petrol engine, a 1.5L Turbo Hyperion petrol producing 160 hp, and a 1.5L Kryojet diesel engine. Transmission options include a 6 speed manual, a 7 speed DCA, and a 6 speed torque converter.
Q2: How does the passenger screen work without distracting the driver?
A2: The co passenger display is angled and positioned specifically for the front passenger. It supports wireless headphone connectivity, ensuring that audio from movies or games remains private and does not interfere with the driver.
Q3: What is the HARMAN Ready Link Marketplace?
A3: It is an in car app marketplace built on Android. Users can download, subscribe to, and manage apps, digital services, and even certain vehicle features directly from the touchscreen interface.
Q4: Where is the technology for the Sierra manufactured?
A4: The 5G Ready Connect telematics units are manufactured at the HARMAN automotive facility in Pune, aligning with the “Make in India” initiative.
