Microsoft has made its new, internally developed AI image generation model available for public use. This tool is now integrated into Microsoft Designer, the company’s graphic design application, and can be accessed for free by anyone with a Microsoft account. The new model promises faster image creation and higher quality results compared to its previous offerings.
Key Takeaways
- Microsoft’s new AI image generator is now live inside Microsoft Designer.
- It is an upgraded model based on OpenAI’s DALL-E 3 technology but fine-tuned by Microsoft.
- Users can access the tool for free with a standard Microsoft account.
- The company states this new model generates images more quickly and with better detail.
For years, Microsoft has integrated AI image creation into its products like Bing search, often using technology from its partner, OpenAI. While the previous “Image Creator” was powered by OpenAI’s DALL-E models, this latest update represents Microsoft’s direct involvement in improving the core technology. The company has taken the powerful DALL-E 3 architecture and applied its own training methods and infrastructure to build a more refined model.
The main benefits highlighted by Microsoft are speed and quality. The company claims its new model can generate images in nearly half the time of the previous version. Users should also notice better adherence to prompts and finer details in the final images, including improved text rendering and more accurate human features like hands and faces.
How to Use the New Image Generator
Accessing the new tool is straightforward. You do not need a special subscription or to be a part of a beta program.
- Navigate to the Microsoft Designer website.
- Sign in using your personal Microsoft account (the same one used for Outlook, Xbox, or Windows).
- Once on the Designer page, you will see a text box where you can describe the image you want to create.
- Type your detailed prompt and the AI will generate a set of images based on your description.
This integration within Microsoft Designer allows users to not only create images but also directly use them in designs for social media posts, invitations, or other visual projects. Microsoft’s approach makes advanced AI technology accessible to a broad audience without requiring technical skill or paid subscriptions, setting it apart from some competitors that operate on credit systems or monthly fees. The company continues to apply its responsible AI safeguards to filter out the creation of harmful or inappropriate content.
Frequently Asked Questions (FAQs)
Q1: Is Microsoft’s new AI image generator free to use?
A: Yes, the image generator inside Microsoft Designer is free to use for anyone with a Microsoft account.
Q2: Do I need to download any software?
A: No, the tool is web-based and can be accessed directly through the Microsoft Designer website on your browser.
Q3: Is this different from the Bing Image Creator?
A: This is an evolution of the technology previously used in Bing Image Creator. The updated, Microsoft-tuned model is now part of the Microsoft Designer platform, which has replaced the standalone Bing Image Creator brand.
Q4: What AI model does it use?
A: It is built upon the foundational technology of OpenAI’s DALL-E 3 model but has been specifically trained and optimized by Microsoft for better performance and quality.
Q5: Can I use the images I create for commercial purposes?
A: You should review Microsoft’s latest terms of service for Microsoft Designer to understand the specific usage rights for AI-generated images. Policies can vary and may have certain restrictions.

