Ai+ Smartphone has officially stepped into the wearable space with the launch of its NovaWatch series, unveiled today in New Delhi. With this move, the company is clearly signaling that it wants to be more than just a smartphone brand. The NovaWatch lineup introduces four different smartwatches, each aimed at a slightly different kind of user, whether that is someone focused on health tracking, parents thinking about child safety, or users who simply want something a bit more expressive on their wrist. According to the company, these devices are scheduled to roll out across India in the first quarter of 2026.
This new range will sit alongside Ai+ products like its smartphones and the Laptab, expanding what the brand calls its broader connected ecosystem. From the outside, it feels like a logical next step, although it is also a fairly bold one given how crowded the wearable market already is.
Key Takeaways
- Four Unique Models: The NovaWatch lineup includes the Active, Wearbuds, Kids Geo Fencing, and Rotatecam 4G watches.
- Industry Firsts: Ai+ is introducing a rotating camera LTE watch and a smartwatch with built-in Bluetooth earbuds.
- Safety and Health Focus: Certain models emphasize child safety through GPS tracking, while others target daily wellness tracking for adults.
- Launch Timeline: The watches will be available nationwide in Q1 2026 through Flipkart and selected offline retail partners.
Among the four, the NovaWatch Wearbuds is easily the most attention-grabbing. This model combines a smartwatch with built-in Bluetooth earbuds that are stored directly inside the watch body. The idea is fairly simple but also surprisingly practical. Instead of carrying a separate charging case for earbuds, users have everything in one place, right on their wrist. For office commuters, casual runners, or anyone who tends to forget accessories at home, this kind of integration could actually make daily life a little easier. It may not be for everyone, but I think the concept will appeal to people who value convenience over minimalism.
The Rotatecam 4G model is another interesting addition, and perhaps the most unconventional of the bunch. It features a rotating camera that lets users take photos or record short videos straight from their wrist, adjusting angles as needed. With built-in LTE support, the watch can work independently of a smartphone. That means calls, data, and quick uploads can happen without a phone nearby. This seems clearly aimed at social media users or creators who want to capture moments quickly, even if the idea of filming from a watch still feels a bit niche.
For families, Ai+ is offering the Kids Geo Fencing 4G watch. This model focuses on keeping things simple and safe. It allows parents to track their child’s location, set up safe zones, and receive alerts if those boundaries are crossed. The watch provides basic connectivity without exposing children to the full distractions and risks that come with a regular smartphone. It is not a new category, but it is one that continues to see steady demand, especially in urban areas.
Then there is the NovaWatch Active, which acts as the entry-level option in the lineup. This model keeps things straightforward, offering essential health tracking features like heart rate monitoring and sleep tracking. The design is clean and uncomplicated, which should suit first-time smartwatch users or anyone who prefers something functional rather than flashy. It does not try to do everything, and that might actually work in its favor.
Speaking at the launch, Madhav Sheth, CEO of Ai+ Smartphone, said that many wearables today focus too heavily on raw technical specifications while overlooking how people actually live and use technology. According to him, the NovaWatch series was designed to feel natural on the wrist and blend into everyday routines. This approach aligns with the company’s “Add A Plus” philosophy, which is meant to make technology more accessible and easier to live with, not just more powerful on paper.
Ai+ is positioning itself as a homegrown Indian brand, and it has emphasized that its software platform, NxtQuantum OS, is developed locally. The company highlights data privacy and user control as key priorities, which is something many consumers are paying closer attention to now. The NovaWatch series will also launch alongside the Novapods audio range, further tying into Ai+’s broader ecosystem plans.
While exact pricing and full hardware specifications have not yet been disclosed, Ai+ has confirmed that the NovaWatch lineup will be sold across India via Flipkart and selected offline retail stores. More detailed information is expected closer to the actual launch window in early 2026.
Frequently Asked Questions
Q1: When can I buy the Ai+ NovaWatch in India?
A1: The NovaWatch series is scheduled to launch in the first quarter, Q1, of 2026. It will be available on Flipkart and at selected offline retail stores across India.
Q2: Does the NovaWatch Wearbuds model come with earphones?
A2: Yes, the Wearbuds model includes built-in Bluetooth earphones that are stored and charged inside the watch body itself.
Q3: Can the Rotatecam 4G watch make calls without a phone?
A3: Yes, the Rotatecam 4G supports LTE connectivity, allowing it to make calls and use mobile data without being connected to a smartphone.
Q4: Is the Kids Geo Fencing watch safe for children?
A4: The Kids Geo Fencing watch is designed with family safety in mind. It offers simple 4G connectivity and location tracking so parents can stay in touch and monitor their child’s movements, without the risks that come with full smartphone access.
