OnePlus has publicly dismissed recent claims suggesting it is planning to shut down operations in India, calling the reports inaccurate and unverified. In an official statement issued on January 21, 2026, the company made it clear that its business activities in India continue as usual, including retail operations, customer support, and long-term investments in the market.
Robin Liu, CEO of OnePlus India, addressed the situation directly on social media, reassuring customers, retail partners, and employees that there has been no disruption to operations. According to him, India remains a priority market for the brand, and speculation about an exit is unfounded.
Key Takeaways
- Official Denial: OnePlus has described the shutdown claims as misinformation and confirmed business is continuing normally.
- CEO Assurance: Robin Liu stated publicly that OnePlus India’s operations are unaffected.
- Market Status: The brand recorded a return to growth in Q4 2025, according to Omdia.
- Retail Stability: After earlier tensions, OnePlus has reinforced relationships with offline and mainline retail partners.
- Parental Ties: OnePlus remains closely integrated with Oppo, sharing resources while retaining brand independence.
Clarifying the Misinformation
The rumours appear to have originated from a report claiming that OnePlus was being gradually dismantled by its parent company. This narrative pointed to internal restructuring and a decline in shipments earlier in 2025 as signs that the brand was preparing to exit India. OnePlus was quick to counter these claims, stating that such conclusions were speculative and not based on verified information.
While it is true that OnePlus faced a challenging period earlier in the year, including an estimated 30 percent dip in market share, the situation has since improved. Market analysts at Omdia observed that the company returned to growth in the final quarter of 2025, driven largely by demand for the OnePlus 15 series.
That recovery followed a phase where OnePlus had to mend relationships with offline retailers. Some retail partners had previously raised concerns about low margins and delays in service reimbursements. Over time, the company adjusted its retail strategy, which seems to have helped stabilize its position, at least for now.
Integration with Oppo and Future Outlook
Founded in 2013, OnePlus initially built its reputation as a disruptor in the premium smartphone segment. Since 2021, it has moved into closer alignment with Oppo under the umbrella of BBK Electronics. This integration allows shared manufacturing, research, and software development, including the unified foundations of OxygenOS and ColorOS.
Despite this operational overlap, OnePlus continues to present itself as a distinct brand in India. The company remains focused on the INR 25,000 to INR 60,000 price range, an area where competition is intense. By expanding beyond its original online only sales model, OnePlus now has a presence in thousands of physical stores nationwide.
Industry observers often see this mainline retail push as a necessary move to remain competitive against brands such as Samsung and Vivo, both of which have strong offline networks in India.
Frequently Asked Questions
Q1: Is OnePlus leaving the Indian market?
A1: No. OnePlus has officially confirmed that it has no plans to exit India and that operations are continuing normally.
Q2: Why did shutdown rumours begin circulating?
A2: They stemmed from a report suggesting internal restructuring and declining shipments indicated a possible shutdown. OnePlus has stated these claims were speculative.
Q3: Will existing OnePlus warranties still be honoured?
A3: Yes. All warranties, service centres, and software update commitments remain valid.
Q4: Who owns OnePlus?
A4: OnePlus is a subsidiary of Oppo, and both operate under the BBK Electronics group, which also includes brands like Vivo and Realme.
