GOBOULT launches Tenet as India’s first locally designed TWS with brutalist style

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GOBOULT launches Tenet as India’s first locally designed TWS with brutalist style

GOBOULT has officially launched Tenet, its first true wireless stereo (TWS) earbuds that are completely designed in India. Priced at Rs 1,299, the Tenet feels like a meaningful step forward for the brand, especially as it moves away from familiar, mass-market design templates and toward something more original. Instead of following the usual rounded, glossy look seen across most budget earbuds, Tenet adopts a noticeably bold brutalist design language. The flat-top charging case and sharp geometric lines immediately set it apart in a segment crowded with softer silhouettes.

This launch is also part of GOBOULT’s broader shift in direction. The company is clearly aiming to balance affordability with a more premium sense of identity, while still keeping Indian users at the center of its design and engineering decisions.

Key Takeaways

  • Local Design: Tenet is the first GOBOULT product that has been 100% designed in-house by Indian teams.
  • Battery Life: Delivers up to 75 hours of total playback time when used with the charging case.
  • Brutalist Style: Features a RetroMatrix flat-top case with rubber-matte textures and neon accents.
  • Advanced Fitting: Developed using LiDAR scans of thousands of ear inlets to improve comfort and stability.
  • Smart Features: Includes quad mic ENC, dual device pairing, and a 45ms low latency gaming mode.

Indian engineering meets retro aesthetics

The Tenet earbuds are built with equal attention to visual identity and everyday comfort. GOBOULT used LiDAR scanning technology to map thousands of different ear shapes, which then informed the design of the earbud shell. The idea here is fairly practical. A better-fitting shape means the earbuds are less likely to loosen or fall out during long listening sessions or movement, something many users struggle with, especially during workouts.

The charging case follows what the company calls a TriArc design. It uses a triangular internal structure that allows GOBOULT to house a larger battery without making the case bulky. In day-to-day use, it still slips into a pocket easily, which I think matters more than most spec sheets admit.

From a visual standpoint, the Tenet leans into a retro-futuristic feel. The case includes integrated micro-labels and a distinct LED indicator system, giving it a slightly raw, industrial character. The earbuds are available in Turbo Orange, Solar Yellow, Neon Lime, and Midnight Blue. These bright color options contrast sharply with the matte body, and while the look may not be for everyone, it is at least confident and different.

Performance for gaming and calls

Beyond design, the Tenet focuses on core performance areas like audio quality, calls, and latency. The earbuds use 13mm dynamic drivers, which deliver a punchy bass response along with reasonably clear mids and highs. For everyday music and streaming, this setup should feel familiar and accessible rather than overly tuned or aggressive.

For calls, GOBOULT has equipped Tenet with a quad microphone system supported by Environmental Noise Cancellation (ENC). This helps reduce background noise, making your voice clearer during calls in busy places like markets, public transport, or open offices. It is not studio-grade noise isolation, but it does address one of the most common pain points in affordable TWS earbuds.

Gamers get a dedicated Combat gaming mode that brings latency down to 45ms. This reduces the gap between what happens on screen and what you hear, which can make a noticeable difference in fast-paced games. The earbuds also support dual device connectivity, allowing simultaneous connection to two devices, such as a laptop and a smartphone. Switching between a work call and a personal call feels seamless, without the need to reconnect each time.

Battery and fast charging

Battery life is easily one of Tenet’s strongest highlights. With the charging case, users can get up to 75 hours of total playback time, which is well above average in this price range. For users who are often on the move, this means charging becomes an occasional task rather than a daily habit.

Fast charging support adds another layer of convenience. A quick 10-minute charge via the Type-C port delivers up to 120 minutes of playback. The earbuds also carry an IPX5 water resistance rating, offering protection against sweat and light rain. This makes them a practical option for outdoor use, gym sessions, or casual runs.

Market context and availability

GOBOULT recently rebranded from its earlier name, Boult, as part of a larger strategy to reach a Rs 1,000 crore revenue target by the 2026 financial year. To support this shift, the company invested Rs 25 crore in research and development. The goal, as stated, is to move away from generic designs and build a more distinct product portfolio, with Tenet being one of the first clear outcomes of that effort.

The GOBOULT Tenet is now available across major online platforms including Amazon, Flipkart, and Myntra, as well as the official GOBOULT website. The introductory launch price is Rs 1,299, although the operating market price is expected to settle closer to Rs 1,499 over time.

Q1: What is the design philosophy of the GOBOULT Tenet?

A1: The Tenet follows a brutalist design philosophy. This approach emphasizes raw geometric forms, visible structure, and functional minimalism, instead of the smooth, polished curves common in most TWS earbuds.

Q2: Can I connect Tenet to two devices at once?

A2: Yes, the earbuds support dual device pairing. You can stay connected to your smartphone and a laptop or tablet simultaneously, with audio switching automatically based on which device is active.

Q3: Is there an app to control the settings?

A3: Yes, Tenet works with the GOBOULT Amp app. The app lets users customize touch controls, adjust sound settings through an equalizer, and check battery levels.

Q4: Are these earbuds suitable for gym use?

A4: The Tenet comes with an IPX5 water resistance rating, protecting it from sweat and water splashes. Combined with the LiDAR-based secure fit, it is well suited for workouts and running.

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An MA in Mass Communication from Delhi University and 7 years in tech journalism, Shweta focuses on AI and IoT. Her work, particularly on women's roles in tech, has garnered attention in both national and international tech forums. Her insightful articles, featured in leading tech publications, blend complex tech trends with engaging narratives.
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