ASUS India has officially introduced its latest lineup of laptops in the country, and it feels like a fairly significant refresh. The new range includes the premium Zenbook S16, the compact Zenbook 14, and an expanded Vivobook series. Across the board, these machines are powered by the new AMD Ryzen AI 400 processors, which is clearly the central theme of this launch.
With this update, ASUS seems focused on blending performance, AI capabilities, and design versatility. The lineup caters to different kinds of users, from creative professionals who need sustained power to students and office users looking for something dependable. Most of these models are already available for purchase across online and offline stores in India, which makes the rollout quite immediate.
Key Takeaways
- Flagship Model: Zenbook S16 with Ceraluminum chassis priced at ₹1,69,990
- Compact Option: Zenbook 14 OLED starts at ₹1,15,990
- Budget Range: Vivobook series begins at ₹62,990
- Processor Technology: AMD Ryzen AI 400 Series with NPUs delivering up to 50 TOPS
- Availability: Most models available now; Vivobook 16 (M1605NAQ) goes on sale March 6
AMD Ryzen AI 400 Series: What’s New?
The real highlight here is the hardware. ASUS has equipped these laptops with the AMD Ryzen AI 400 Series processors. These chips come with a dedicated Neural Processing Unit, or NPU, built specifically to handle AI workloads more efficiently.
The NPU in these processors delivers up to 50 TOPS, which stands for Trillions of Operations Per Second. That number may sound abstract at first, but in practical terms, it means faster on-device AI processing. Tasks related to Copilot+ PC features, machine learning enhancements in creative software, background effects during video calls, and real-time optimizations should run more smoothly and with better power efficiency.
Perhaps more importantly, this setup allows the system to handle AI-heavy workloads without draining the battery too aggressively. For users who multitask constantly or rely on AI-assisted tools in apps like photo and video editors, this could make a noticeable difference in daily usage.
Zenbook S16 (UM5606GA): The Flagship Experience
The Zenbook S16 (UM5606GA) sits firmly at the top of the lineup. It is powered by the AMD Ryzen AI 9 465 processor, positioning it as the performance-focused option in this series.
One of the more interesting aspects of this laptop is the material ASUS calls Ceraluminum. As the name suggests, it blends the tactile feel of ceramic with the structural strength of aluminum. The result is a chassis that feels premium yet durable. It is also impressively slim at 1.1 cm and weighs 1.5 kg, which is quite notable for a 16-inch machine.
The display is a 16-inch 3K OLED panel with a 120Hz refresh rate. That combination should appeal to content creators and users who care about color accuracy and fluid visuals. On the audio side, ASUS includes a six-speaker system with Dolby Atmos support, aiming to deliver a more immersive multimedia experience.
Battery life is rated at up to 23 hours. Of course, real-world performance will depend on usage patterns, but on paper, that is strong endurance for a laptop in this category. For professionals working remotely or frequently on the move, that kind of battery claim is hard to ignore.
Zenbook 14 (UM3406GA): Compact and Practical
For users who prefer something lighter and more portable, the Zenbook 14 (UM3406GA) offers a compelling alternative.
It features a 14-inch FHD+ OLED touchscreen display and runs on the AMD Ryzen AI 5 430 processor. Weighing just 1.28 kg, it is clearly designed with portability in mind. ASUS claims the battery can last over 25 hours, which, if achieved in moderate use, makes it particularly appealing for students and frequent travelers.
The laptop also includes ASUS NumberPad 2.0, which integrates a numeric keypad into the touchpad. It is a small addition, but for those who frequently deal with spreadsheets or numeric data, it can be surprisingly useful.
In many ways, the Zenbook 14 feels like the balanced choice in the lineup. It does not push extremes in size or price, yet it still brings OLED visuals and AI-focused hardware to a more compact form factor.
Vivobook Series: Broader Accessibility
The Vivobook lineup targets a wider range of budgets and usage needs.
The Vivobook S16 (M3607GA) is positioned as a performance-oriented option suitable for office work and productivity tasks. The Vivobook 16 (M1607GA) offers a larger display and meets MIL-STD 810H military-grade durability standards, which suggests added resilience against everyday wear and tear.
For more basic computing needs, ASUS has introduced the entry-level Vivobook 15 (M1502NAQ) and Vivobook 16 (M1605NAQ). These models are aimed at users who need reliable performance for tasks such as web browsing, document editing, online classes, and light multitasking.
By extending the AMD Ryzen AI 400 platform across even the more affordable models, ASUS appears to be making AI-enabled hardware more accessible, not just limited to premium devices.
ASUS Zenbook and Vivobook Pricing in India
The new models are available at ASUS Exclusive Stores, ASUS ROG Stores, and ASUS Hybrid Stores. Online buyers can purchase them via the ASUS Eshop, Amazon, and Flipkart.
Here is the official pricing:
- Zenbook S16: ₹1,69,990
- Zenbook 14: ₹1,15,990 (Exclusive to Amazon and ASUS Eshop)
- Vivobook S16: ₹1,04,990
- Vivobook 16 (M1607GA): ₹87,990
- Vivobook 16 (M1605NAQ): ₹65,990
- Vivobook 15: ₹62,990
Most models are already available for purchase. The Vivobook 16 (M1605NAQ), however, will go on sale starting March 6.
Frequently Asked Questions (FAQs)
Q1: Where can I buy the new ASUS Zenbook S16 in India?
A1: It is available at ASUS Exclusive Stores, ROG Stores, the ASUS Eshop, Amazon, and authorized retail partners across India.
Q2: What is Ceraluminum used in the Zenbook S16?
A2: Ceraluminum is a proprietary ASUS material that combines ceramic-like texture with aluminum strength to create a durable and premium chassis.
Q3: Does the Zenbook 14 come with a touchscreen?
A3: Yes, the Zenbook 14 (UM3406GA) features a 14-inch FHD+ OLED touchscreen display.
Q4: What is the battery life of the new Zenbook models?
A4: The Zenbook S16 offers up to 23 hours of battery life, while the Zenbook 14 offers over 25 hours, depending on usage patterns.
Q5: Are all the new models available immediately?
A5: Most models are available now. The Vivobook 16 (M1605NAQ) will be available starting March 6.
