ASUS India has announced a one-day free laptop service camp in New Delhi, scheduled for January 31, 2026. The initiative is designed to offer hands-on technical support and preventive maintenance to ASUS laptop users, and it will be held at the ASUS Exclusive Store located inside Ambience Mall, Vasant Kunj. The service camp will be open from 11 AM to 6 PM, making it fairly accessible even for those with busy schedules.
This effort is part of the ASUS Assurance program, which focuses on building long-term trust by supporting customers throughout the entire lifecycle of their devices. Rather than limiting support to warranty claims, ASUS appears to be taking a more practical route here by helping users maintain their laptops before issues become serious. From what it looks like, the goal is not just repairs, but also education and awareness around regular device care.
Key Takeaways
- Event Date: Saturday, January 31, 2026
- Location: Second Floor, Ambience Mall, S-203B, Vasant Kunj II, New Delhi
- Timing: 11 AM to 6 PM
- Free Services: Thermal cleaning, dust removal, storage health checks, and hardware diagnostics
- Expert Guidance: Tips on software optimization, preventive care, and routine maintenance
Free Diagnostics and Preventive Maintenance on Site
At the service camp, ASUS-certified engineers will be offering a range of free services aimed at improving laptop performance and reliability. This includes thermal management checks, internal dust cleaning, and overall system diagnostics. These are the kinds of things many users tend to delay, perhaps because they do not seem urgent at first, but they often play a major role in preventing overheating, lag, or unexpected shutdowns later on.
The technicians will also check the health of internal storage, whether it is a traditional hard drive or an SSD. Storage degradation is something users rarely notice until problems start showing up, so having it checked proactively can be genuinely useful. In a way, this feels less like a sales-driven event and more like a routine health check for devices people rely on every day.
Software Support and MyASUS Guidance
For users who are less confident with software settings, ASUS engineers will assist with optimizing systems through the MyASUS application. This built-in tool allows users to run diagnostics, update drivers, manage battery health, and resolve minor issues without visiting a service center. Many people already have this app installed but do not fully use it, so a short walkthrough can make a real difference over time.
Attendees will also receive information about the ASUS GreenCycle Program. This program encourages sustainable device usage and offers benefits such as discounts on motherboard repairs. It is a small detail, but it does reflect a broader push toward responsible tech consumption, which some users may appreciate.
A Step Toward Stronger Customer Engagement
The New Delhi service camp follows similar events previously held in cities like Pune, Shillong, and Bhilwara. Choosing a popular venue like Ambience Mall makes the experience more approachable, especially for users who might otherwise avoid traditional service centers due to long waiting times.
ASUS operates on what it calls a 4A framework: Assured Quality, Always-on Support, All-around Coverage, and Added-value Experience. This framework guides its after-sales strategy and supports a network of over 200 service centers across India. While frameworks can sometimes sound abstract, events like this help translate those ideas into something customers can actually experience.
Vishal M, National Service Manager for Consumer and Gaming PCs at ASUS India, noted that these camps are not just about fixing devices, but also about helping users understand basic maintenance practices. When people know how to manage airflow, software updates, and system resources, laptops tend to last longer. As a small added touch, ASUS will also be offering souvenirs to participants who bring in their devices for a checkup.
Frequently Asked Questions
Q1: Do I need to pay for the diagnostics at the service camp?
A1: No, the diagnostics, thermal cleaning, and software health checks are completely free during the camp hours.
Q2: Is this service camp only for laptops under warranty?
A2: The camp is generally open to all ASUS laptop users. However, eligibility for specific hardware services may vary, so carrying your device to the venue is recommended.
Q3: Should I back up my data before visiting the camp?
A3: Yes, backing up important data is always a good idea before any technical service, even if the work is only diagnostic in nature.
Q4: Will ASUS replace damaged parts for free?
A4: The camp covers free labor and diagnostics. If a component needs replacement, users may need to pay for the spare part, although discounts may be available under certain programs.
Q5: Can I bring my ROG gaming laptop for service?
A5: Yes, the service camp covers the full ASUS lineup, including Zenbook, Vivobook, TUF Gaming, and ROG series.
