Airtel has launched their Online store with an aim to offer premium budget handsets at a single down payment and bundled monthly rental plans. As a part of their Project Next platform; Airtel will initially offer the iPhone 7 and 7 Plus, but will later increase the number of premium handsets that it will offer instant credit verification and financing, and bundled monthly plans.
As a part of this programs, the company will be offering the iPhone 7 32GB variant at Rs. 7,777 as a down payment and Rs. 2,499 monthly rental plan for the next 24 months. These monthly rental plans will come with 30GB 4G data and unlimited calls. Airtel will also offer a secure package that covers the device against any physical damage and provides cyber protection.Airtel’s Project-Next is the company’s digital innovation program aimed at transforming customer experience across all of its services and touch points. Airtel plans to invest up to Rs 2,000 crores under Project Next to launch several exciting digital innovations to step change the simplicity and interactivity of the Airtel customer experience.
Commenting on the same, Harmeen Mehta, Global CIO & Director – Engineering, Bharti Airtel said,
This is yet another exciting digital innovation from Airtel to delight customers. Not only are we making it easier for millions of customers to upgrade to devices they always wanted, we are also making the entire process seamless and simple through digital technologies. Imagine getting your dream device, instant credit to purchase it and a great plan to go with it, all available in one place with a few clicks. All this is a product of some cutting-edge digital engineering by the in-house teams at Airtel. We would also like to thank our partners for integrating their APIs seamlessly with our platform to enable a great customer experience.
Airtel has partnered with Apple Inc., HDFC Bank, Clix Capital, Seynse Technologies, Brightstar Telecommunications and Vulcan Express to enable the digital experience on its Online Store. The Airtel Online service is currently available in 21 cities and will slowly expand to other markets soon. The process of purchasing on the Online store is very simple,
1. Go to www.airtel.in/onlinestore and select the device of your choice
2. Check your eligibility and get instant loan approvals
3. Make the down payment for phone
4. The device will be delivered to your preferred location/address