OnePlus India rolled out the third edition of its festive campaign, MakeItSpecial, featuring Indian women’s cricket team vice captain Smriti Mandhana, ahead of its annual holiday discounts kicking off Oct. 8. The campaign focuses on connecting younger digital creators with older family members during Diwali festivities, bridging differences between online trends and traditional customs. OnePlus, a consumer technology brand founded under the Never Settle motto, confirmed that seasonal offers covering its smartphone and connected device lineup will go live across major retail channels and online storefronts.
Key Takeaways
- Campaign Focus: The ad brings together modern digital trends and conventional holiday traditions across different age groups.
- Key Personalities: Smriti Mandhana leads the video alongside digital creators Vishnu Kaushal, Govind Kaushal, and choreographer Nicole Concessao.
- Hardware Highlights: The promotional film features the flagship OnePlus 15, OnePlus Pad 4 tablet, Nord 6 series phones, and Nord Buds.
- Community Initiative: OnePlus teamed up with Marzi to host interactive workshops, sports, and social sessions for seniors and young adults.
- Sale Timeline: Official festive deals and discounts begin nationwide on Oct. 8.
The holiday short film presents an elderly couple who finish their conventional Diwali rituals only to find their house quiet once guests leave. A video call from their grandchildren, played by Vishnu Kaushal and Govind Kaushal, shows a fast-paced gathering filled with online dance challenges and casual gaming. Mandhana enters the scene to connect both sides, recording dance routines on a OnePlus 15 while streaming music over a OnePlus Pad 4. The storyline wraps up with family members exchanging devices including the OnePlus N6, Nord 6, Nord CE6, and Nord Buds.
Ishita Grover, director of marketing at OnePlus India, stated that the project seeks to build closer community ties by encouraging families to share how each generation observes the festival. Mandhana noted that the project highlights how personal connections and shared activities remain central to festival celebrations.
Beyond screen promotions, OnePlus joined hands with Marzi, a lifestyle network focused on individuals aged 50 and above. The month-long tie-up brings older adults and younger participants together for activities such as pickleball, cooking sessions, coffee gatherings, and music events. Sign-ups for these interactive events will open on a specialized web portal after Oct. 10.
OnePlus plans to broadcast the promotional video across YouTube, Instagram, and X throughout the holiday weeks. Detailed price reductions for smartphones, audio products, and smart tablets will arrive when the sale window opens.
Frequently Asked Questions
Q1. When do the OnePlus Diwali festive sale offers start?
A1. OnePlus festive offers across mobile phones, tablets, and audio accessories start Oct. 8, 2026.
Q2. Who stars in the OnePlus MakeItSpecial Diwali campaign film?
A2. The campaign stars Indian cricket star Smriti Mandhana, content creators Vishnu Kaushal and Govind Kaushal, and dancer Nicole Concessao.
Q3. What devices appear in the campaign video?
A3. The film displays the OnePlus 15, OnePlus Pad 4, OnePlus N6, Nord 6, Nord CE6, and Nord Buds.
Q4. What is the collaboration between OnePlus and Marzi?
A4. OnePlus and senior community platform Marzi are organizing in-person activities like pickleball, culinary workshops, and music meetups starting after Oct. 10.
