Meta Chief Executive Officer Mark Zuckerberg is preparing to announce a fresh lineup of artificial intelligence products and smart glasses hardware at the annual Meta Connect developer event in Menlo Park, California, on Wednesday. The announcements follow strong early consumer interest for Muse, Meta’s standalone personal AI agent app, which claimed the number one free spot on both the Apple App Store and Google Play Store in the United States. Sensor Tower data shows users downloaded Muse over 902,000 times within six days of its Sept. 8 rollout, outpacing the launch run of the earlier Meta AI service.
Key Takeaways
- Mark Zuckerberg takes the stage at Meta Connect to introduce new AI tools and wearable tech updates.
- Meta’s new agent application, Muse, ranks as the top free app on US iOS and Android app marketplaces.
- Muse lets users automate web tasks, manage calendars, and review social feeds, operating via a dedicated cloud setup.
- Wall Street pushed Meta shares up 11 percent following positive reception and rising user downloads.
- Major consumer platforms including Instacart and Expedia integrated with the app, while Amazon blocked automated shopping bots.
How Muse Operates
Muse differs from earlier chatbot software by acting as an agent that completes multi-step digital chores on behalf of users. Each user account runs on a dedicated cloud virtual system with an independent browser and file setup. The tool reads permission-granted inputs from Google Calendar, Gmail, and Instagram to coordinate schedules, track back-to-school lists, or search for products across the internet.
The software runs tasks in the background even after a user exits the application. While basic access remains free, Meta offers paid tiers at $20 and $100 per month for users needing higher weekly processing volume.
Upcoming Hardware and Platform Plans
During the Connect keynote, Zuckerberg is set to demonstrate how Muse links directly into Meta’s hardware ecosystem. The company, partnered with eyewear maker EssilorLuxottica, plans updates for its Ray-Ban Meta smart glasses lineup, including audio-only frames and new display models. The aim is to let users command the Muse assistant through voice and onboard cameras in real time.
Investor sentiment shifted upward after the app release. Meta shares gained 11 percent in a single trading session, marking their best day since early 2025, alongside market value gains for chip suppliers Advanced Micro Devices and Intel.
Frequently Asked Questions
Q1. What is Meta Muse?
A1. Muse is an artificial intelligence agent app built by Meta that performs automated tasks like managing calendars, browsing the web, and organizing projects for adults aged 18 and older.
Q2. How is Muse different from the basic Meta AI chatbot?
A2. Meta AI answers text prompts and produces media, whereas Muse handles background task execution, hooks into personal tools like Gmail and Instagram, and runs its own cloud browser.
Q3. How much does Meta Muse cost?
A3. The core app is free to use with usage caps, while optional subscription tiers cost $20 or $100 per month for heavy data limits.
