Google officially unveiled the Pixel 10 lineup at its launch event on August 20, 2025. This year’s family of devices includes the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and the foldable Pixel 10 Pro Fold. All models are powered by the new Tensor G5 chip, which Google describes as a major leap forward for on-device artificial intelligence. Sales in the U.S. begin on August 28. Buyers of the Pixel 10 Pro or Pro XL will also receive a one-year subscription to Google AI Pro at no additional cost.
Key Takeaways
- The Pixel 10 series run on the new Tensor G5 chip, built by TSMC on a 3nm process for improved performance and efficiency.
- The standard Pixel 10 now includes a triple-camera setup with a telephoto lens for the first time.
- All models introduce on-device AI tools, such as Magic Cue and Camera Coach.
- Phones ship with Android 16 and will receive seven years of OS and security updates.
- Pricing in the U.S. starts at $799 for the Pixel 10, $1,099 for the Pixel 10 Pro, $1,249 for the Pixel 10 Pro XL, and $1,729 for the Pixel 10 Pro Fold.
A Strong Push Into AI
The core of the Pixel 10 series is the Tensor G5 system on a chip. It is manufactured by TSMC using a 3nm process, marking a shift from previous years. Google reports that the new CPU is 34 percent faster and the Tensor Processing Unit is 60 percent more powerful. These improvements allow more AI features to run on the phone itself, reducing the need for cloud processing.
Among these features is Magic Cue, an AI assistant that offers suggestions based on context from emails, text messages, and calendar events. Camera Coach gives real-time photography tips, aiming to help users improve their shots as they take them. There are also tools like Voice Translate, which enables live translations during phone calls, and Call Notes, which can summarize conversations. All of these capabilities rely on Gemini Nano, a lightweight AI model built to run efficiently on the Tensor G5.
Cameras Take Another Step Forward
Cameras have always defined the Pixel, and this year the upgrades are significant. The standard Pixel 10 finally adopts a triple-camera system. It includes a 48MP main sensor, a 48MP ultrawide lens, and a 10.8MP telephoto lens with 5x optical zoom. For the first time, the entry-level model gains a dedicated zoom lens.
The Pixel 10 Pro and Pro XL carry over their strong hardware from the previous generation. Both feature a 50MP main sensor, a 48MP ultrawide with Macro Focus, and a 48MP telephoto lens with 5x optical zoom. Google has also introduced a new 100x Pro Res Zoom for the Pro models, which uses machine learning to produce clearer long-distance shots. While the practicality of such extreme zoom will likely spark debate, it shows Google’s continued focus on computational photography.
Familiar Design, Higher Prices
The overall design of the Pixel 10 series remains consistent with past generations, including the recognizable horizontal camera bar. The Pro models receive a new matte glass finish combined with polished aluminum sides. Displays are brighter this year, reaching a peak brightness of 3,000 nits on the Pixel 10, which should improve outdoor visibility. On durability, Google is using Gorilla Glass Victus 2 on both front and back panels, and all models carry an IP68 rating for water and dust resistance.
In terms of pricing, the Pixel 10 starts at $799 with 12GB of RAM and 256GB of storage. The Pixel 10 Pro costs $1,099 with 16GB RAM and 256GB storage. The Pixel 10 Pro XL begins at $1,249, while the foldable Pixel 10 Pro Fold is priced at $1,729.
The Pixel 10 series underscores Google’s strategy of blending advanced AI tools with steady hardware improvements. Whether that mix will be enough to stand apart in an increasingly competitive smartphone market will become clearer once devices reach consumers later this month.
Frequently Asked Questions
Q: What is the Tensor G5 chip?
A: The Tensor G5 is Google’s newest processor for its Pixel phones. It is made by TSMC on a 3nm process, which helps it run faster and be more energy efficient. The chip is designed to handle on-device AI tasks quickly and securely.
Q: What is the battery life of the new Pixel 10 phones?
A: All Pixel 10 phones offer more than 30 hours of battery life. They support fast wired charging and a new magnetic wireless charging standard called “Pixelsnap,” which is based on Qi2.
Q: Do the new phones have a headphone jack?
A: No, the Pixel 10 series phones do not have a headphone jack. Users can connect headphones using the USB-C port, a wireless Bluetooth connection, or an adapter.
