Samsung Electronics has announced a significant expansion of its Galaxy AI ecosystem by integrating Perplexity AI as a new AI agent on upcoming flagship Galaxy devices. The decision reflects a broader shift in how smartphone users interact with artificial intelligence, and perhaps more importantly, how much flexibility they now expect.
Rather than pushing a single assistant experience, Samsung is opening the door to a multi-agent approach. In simple terms, users will be able to choose which digital assistant works best for a particular task. The integration is not limited to a standalone app either. Instead, these AI tools are being embedded directly into the operating system, enabling more natural and fluid handling of complex requests.
Key Takeaways
- Multi-Agent Ecosystem: Perplexity joins Samsung’s existing AI tools as a fully integrated assistant.
- Simple Activation: Users can trigger the assistant by saying “Hey Plex” or by holding the side button.
- Deep System Integration: Works across Samsung Notes, Gallery, Clock, Calendar, and Reminders.
- User Preference Shift: Research indicates 80% of users now prefer using multiple AI agents.
- Streamlined Workflows: Reduced need to switch between separate apps for everyday tasks.
Deep Integration Across the Galaxy Ecosystem
What makes this update stand out is how deeply the AI is embedded into the system. Instead of launching a separate app to perform a search or complete an action, Galaxy AI acts more like a coordinator behind the scenes. It understands what the user is currently doing and connects relevant services automatically, without requiring repeated commands.
Won-Joon Choi, President and Head of R&D at Samsung’s Mobile eXperience Business, stated that the goal is to create a single, cohesive experience built from various AI forms. That phrasing feels intentional. The company is not replacing existing tools but layering intelligence in a way that feels more unified.
Perplexity, widely recognized as an AI search engine that delivers direct answers with citations, will now function as a primary assistant on Samsung hardware. This means a user can ask a contextual question while viewing a photo in the Gallery or while drafting text in Samsung Notes, and receive relevant information without switching screens. The integration extends to first-party apps such as Samsung Notes, Clock, Calendar, and Reminders. Support for select third-party applications is also part of the rollout.
The experience is designed to feel seamless. If it works as intended, the AI remains present but unobtrusive, stepping in only when needed.
Shifting Trends in AI Usage
Samsung’s move seems to align with broader behavioral changes among smartphone users. Increasingly, people do not rely on a single assistant for every task. Some prefer one tool for research-heavy queries, another for scheduling, and yet another for creative tasks. According to internal research cited by the company, 80% of users now prefer using multiple AI agents depending on their needs.
By integrating Perplexity, Samsung provides a dedicated pathway for search-driven interactions. Instead of forcing users to open a browser or separate application, the AI can respond contextually within the current workflow.
This system-level model also enables multi-step processes. For example, a user could extract information from a webpage and instantly create a calendar event or reminder, all without manually copying and pasting. It reduces friction, which, if we are honest, is often the small but persistent annoyance in digital workflows.
Future Availability
Samsung confirmed that Perplexity will debut as a core feature on its next flagship Galaxy series. While detailed information regarding updates for older devices has not yet been finalized, the company indicated that further announcements are expected soon.
The broader strategy suggests that Samsung is building a more modular mobile ecosystem. Instead of locking users into a single AI assistant model, the Galaxy device becomes a central hub capable of hosting multiple intelligent services. It is a subtle shift, but possibly an important one, especially as AI capabilities continue to diversify.
Frequently Asked Questions
Q1: What is Perplexity AI on Samsung phones?
A1: Perplexity is a search-focused AI agent. On Samsung devices, it operates as a built-in assistant capable of answering questions and assisting with tasks across multiple apps without requiring users to open a separate browser or standalone application.
Q2: How do I activate the Perplexity agent?
A2: You can activate the assistant by saying “Hey Plex” or by pressing and holding the side power button on supported Galaxy devices.
Q3: Will this replace Bixby or Google Assistant?
A3: No. Samsung is adopting a multi-agent system, meaning users can choose between assistants depending on their preference or the specific task they want to complete.
Q4: Which apps support the new AI integration?
A4: The integration works deeply within Samsung Notes, Gallery, Clock, Calendar, and Reminders. It will also extend to select third-party applications to help streamline cross-app workflows.
Q5: When will this feature be available in India?
A5: The feature is expected to arrive with the upcoming flagship Galaxy devices. Samsung has indicated that more details regarding availability and updates for existing models will be shared in the coming months.
