London-based consumer electronics brand Nothing has announced the upcoming launch of its first flagship retail store in India. This move marks a shift for the company as it moves from online sales to a physical retail presence. While the exact location remains a secret, the company shared a teaser image featuring a blue dragonfly and industrial design elements. This will be the second physical store for Nothing globally, following its Soho store in London which opened in 2022.
Key takeaways
- First Indian Flagship: Nothing is opening its first physical retail store in India, serving as its second global location.
- CMF Independence: The sub-brand CMF is now a separate legal entity called CMF India Private Limited, focusing on local manufacturing and R&D.
- New Product Launches: CMF launched the Headphone Pro and Watch 3 Pro in India on 13 January 2026.
- Strategic Investment: Nothing and partner Optiemus Infracom are investing $100 million over three years to boost Indian manufacturing.
Nothing India President Akis Evangelidis recently confirmed that the store has been a long time in the making. The facility will let customers test smartphones and audio products in person. It will also display the unique design style that the brand is known for. Many industry experts believe the store might open in a major city like Delhi or Mumbai by the end of January 2026.
CMF becomes an independent Indian entity
Nothing has officially registered its sub-brand, CMF, as a separate company named CMF India Private Limited. This legal change happened on 23 December 2025. CMF now handles its own research, development, and manufacturing operations within India. The brand aims to build global products from its Indian base. This transition follows a large partnership with Optiemus Infracom to create over 1,800 jobs and expand local production.
Latest products and specifications
The retail announcement comes right as CMF expands its product list. On 13 January 2026, the brand introduced its first over-ear headphones and a new smartwatch.
CMF Headphone Pro: The Headphone Pro features a modular design with ear cushions that users can swap. It offers 40dB Hybrid Adaptive Noise Cancellation and custom 40mm drivers. The battery lasts up to 100 hours on a single charge. It includes physical controls like a roller dial for volume and an “Energy Slider” to adjust bass and treble. The price is set at Rs 7,999, with an introductory offer of Rs 6,999 starting 20 January 2026.
CMF Watch 3 Pro: The Watch 3 Pro comes with a 1.43-inch AMOLED display and a metal chassis. It supports Bluetooth calling and has built-in GPS for fitness tracking. The watch offers various health features like heart rate monitoring and sleep tracking.
Nothing Phone 3a Community Edition: In December 2025, Nothing released the Phone 3a Community Edition for Rs 28,999. This limited-edition phone has a unique Turquoise Blue color. It uses a Snapdragon 7s Gen 3 processor and has a 6.77-inch AMOLED screen. Only 1,000 units were made available globally to celebrate community feedback.
Why this matters for Indian buyers
Nothing is growing fast in the Indian market, reporting over 150 percent growth in 2025. By opening a flagship store, the brand is following the path of companies like Apple and Samsung. These physical spaces help build trust and provide better after-sales service. The store will likely function as both a shop and a service center where users can get their devices repaired.
FAQs
Q1: Where is the Nothing flagship store located in India?
A1: The company has not yet revealed the exact city or address. However, teasers suggest it will open very soon, with many expecting it to be in Delhi NCR or Mumbai.
Q2: What is the difference between Nothing and CMF?
A2: Nothing is the parent brand focused on premium, unique designs. CMF is a sub-brand that provides more affordable technology while maintaining a clean aesthetic. CMF is now an independent entity based in India.
Q3: Can I buy the Nothing Phone 3a Community Edition at the new store?
A3: The Community Edition was a limited release of 1,000 units globally and sold mostly through special drop events. It may not be in stock at the new store unless Nothing holds a special restock event.
Q4: When can I buy the CMF Headphone Pro?
A4: The CMF Headphone Pro goes on sale in India on 20 January 2026 at 12 PM through Flipkart and selected retail partners.
