Hisense made a noticeable impression at CES 2026 in Las Vegas, and it was not just because of the sheer size of some of the products on display. The brand used the global stage to outline where it sees home entertainment heading over the next few years, focusing heavily on immersive visuals, eye comfort, and smarter integration into everyday life. As a company with a strong foothold in the global consumer electronics space, Hisense framed its showcase around a simple but ambitious idea: improving daily living through intelligent, human-focused technology.
Among the most prominent announcements were a massive 116-inch television built around a new LED backlight system and a high-powered laser projector designed to bring cinema-scale viewing into regular homes. These launches also feel strategically timed, coming as Hisense gears up for its role as an official sponsor of the FIFA World Cup 2026. In many ways, the products on display seemed tailored for big moments, big screens, and shared viewing experiences.
Key takeaways from the event
One of the immediate standouts was the introduction of the new 116-inch TV. The 116UXS model uses a four-color LED system that aims to deliver more accurate colors while also reducing eye strain during long viewing sessions. It is clearly positioned as a statement product, both in size and in technology.
For those who prefer projection over panels, Hisense also highlighted large-scale home cinema options. The XR10 Laser Projector can create an image as large as 300 inches and delivers very high brightness, making it practical even outside of fully dark rooms.
At the same time, Hisense did not limit its focus to ultra-premium buyers. The new UR8 and UR9 TV series bring many of the same display improvements into more mainstream screen sizes, making premium picture quality more accessible.
On the recognition front, the company had a strong showing as well. Hisense earned four CES Innovation Awards, including top honors for its enormous 163-inch MicroLED display, which drew steady attention throughout the event.
RGB MiniLED takes center stage
The most talked-about product at the Hisense booth was the 116UXS RGB MiniLED TV. This model marks the debut of the RGB MiniLED evo system, and it represents a meaningful shift from conventional backlighting approaches. Instead of relying solely on red, green, and blue LEDs, Hisense added a fourth light source known as Sky Blue-Cyan.
This extra color channel allows the display to reproduce more natural and nuanced tones, especially in scenes dominated by skies, oceans, or subtle gradients. According to Hisense, the TV covers 110 percent of the BT.2020 color range, which is an impressive figure even by flagship standards. There is also a health-focused benefit here. The Sky Blue-Cyan LED helps reduce harmful blue light by up to 80 percent, which should make extended viewing sessions easier on the eyes. That may not be the first feature people talk about, but over time, it could matter more than raw brightness numbers.
Cinema-scale projection at home
For viewers who want an experience closer to a movie theater, Hisense introduced the XR10 Laser Projector. Powered by TriChroma laser technology, the XR10 delivers up to 6,000 ANSI lumens of brightness. In practical terms, this means it can produce a clear, punchy image even in living rooms with some ambient light, which is often a challenge for traditional projectors.
The XR10 can project images up to 300 inches, making it suitable for dedicated home theaters or large multipurpose spaces. Alongside this launch, Hisense also expanded its UR8 and UR9 TV lineups. These series are designed to bring similar visual performance to more typical screen sizes, ranging from 55 inches all the way up to 100 inches. For many buyers, this balance between size, performance, and practicality will likely be the most relevant part of the lineup.
Partnership with FIFA and sports viewing focus
With the FIFA World Cup 2026 approaching, Hisense leaned into its role as an official sponsor by showcasing its Elite Collection. This lineup includes large-format TVs and projectors specifically tuned for sports viewing. The focus here is on clarity, motion handling, and color accuracy, all of which are critical when watching fast-paced matches.
FIFA President Gianni Infantino visited the Hisense display during the event. Company representatives explained how these screens are designed to help both professional match officials and fans at home catch every detail, from tight offside calls to subtle movements on the pitch. It felt like a clear signal that Hisense sees sports as a major driver for large-screen adoption in the coming years.
Growing demand in key markets
Pankaj Rana, CEO of Hisense India, also shared insights during the event, noting that Indian consumers are increasingly interested in larger screens and more connected home setups. He pointed out that Hisense was the first brand to bring RGB MiniLED technology to market, which places the company in a strong position to meet this growing demand.
There was a sense that these products are not just about pushing technical boundaries but also about responding to real shifts in how people use their living spaces. Bigger screens are becoming more common, and expectations around smart features are rising alongside them.
Award-winning designs beyond TVs
Hisense’s success at CES 2026 was not limited to televisions and projectors. The company received significant recognition for its 163 MX MicroLED display and the X-zone Master appliance, both of which won the CES 2026 Best of Innovation Award.
The 163 MX is a massive 163-inch MicroLED screen that uses a Red, Green, Blue, and Yellow, or RGBY, configuration. This setup helps fill color gaps that older display technologies often struggle with, resulting in richer and more balanced visuals. The display also features an ultra-slim profile and sits almost flush against the wall, which is no small feat given its size.
On the appliance side, the X-zone Master represents a different kind of innovation. It is a modular washing machine system designed to adapt to different home layouts. Users can arrange it in multiple configurations, which makes it more flexible than traditional, fixed designs. It is a reminder that Hisense’s vision of smart living extends well beyond the living room.
Frequently Asked Questions
Q1: What is the benefit of the fourth LED in the new Hisense TV?
A1: The 116UXS model adds a Sky Blue-Cyan LED to the traditional red, green, and blue setup. This expands the overall color range, creates smoother transitions between shades, and significantly reduces blue light that can cause eye fatigue during long viewing sessions.
Q2: Can the XR10 Laser Projector be used in a bright living room?
A2: Yes. With 6,000 ANSI lumens of brightness, the XR10 is designed to maintain a clear and vibrant image even in rooms that are not completely dark, making it a practical alternative to very large TVs.
Q3: Will the new UR8 and UR9 TVs be available in smaller sizes?
A3: The UR8 and UR9 series are aimed at the mainstream market and will be offered in sizes starting from 55 inches and going up to 100 inches.
Q4: What makes the 163 MX display special?
A4: The 163 MX is a 163-inch MicroLED display that won the Best of Innovation Award at CES 2026. Its RGBY architecture improves color depth and accuracy, and its slim, near-flush wall design helps it blend into high-end living spaces despite its enormous size.
