Canva has officially stepped in as the title sponsor for Season 5 of Shark Tank India, and the collaboration feels fairly well aligned with how the startup ecosystem in India is evolving right now. The core idea behind this partnership is simple but important. Canva wants to help Indian founders present their business ideas with more clarity, confidence, and professional polish, especially during those few critical minutes in front of the Sharks.
Interestingly, this move also reflects India’s growing importance for Canva as a business. The country currently stands as Canva’s fourth largest market globally, which perhaps explains why the company is leaning into a highly visible platform like Shark Tank India. For founders, the focus is on using visual storytelling to turn complex ideas into something investors can quickly understand and remember.
Key Takeaways
- Canva joins Shark Tank India Season 5 as the primary title sponsor.
- The platform offers design tools in Indian languages such as Hindi, Tamil, Bengali, Telugu, and Marathi.
- A new “As Seen on Shark Tank” template collection will launch in January for all users.
- Studies indicate that 94% of Gen Z professionals in India prefer visual communication at work.
- The partnership includes on-screen integrations along with AI-powered daily and weekly video summaries.
Visual Tools for Indian Entrepreneurs
India’s startup ecosystem is expanding at a pace that can feel overwhelming at times, especially for first-time founders. One common challenge is explaining a detailed or technical business model in just a few minutes. Canva is positioning itself as a practical solution here, using visual communication to simplify how ideas are shared.
According to the company, 89% of business leaders now consider visual fluency an essential workplace skill. Tools such as Brand Kits, shared design folders, and collaborative whiteboards allow founders to organize their thinking and present it in a structured way. From my perspective, this feels less about fancy design and more about reducing friction when ideas need to move fast.
Another meaningful aspect is language support. Canva’s availability in regional Indian languages helps founders create professional-looking content without being forced to work entirely in English. This includes support for Hindi, Tamil, Bengali, Telugu, and Marathi, which makes the platform far more inclusive for entrepreneurs outside major metro cities.
AI Integration and Show Features
Throughout Season 5, viewers will regularly see founders using Canva to build and refine their pitches. The show itself will feature daily summaries and weekly wrap-up videos created using Canva AI. Tools like Magic Write and Ask Canva allow small teams to generate text, visuals, and videos without relying on large design agencies.
To extend this experience beyond television, Canva is launching a dedicated “As Seen on Shark Tank” template collection in January. This gives aspiring entrepreneurs access to the same design formats and visual styles featured on the show. As Shubhika Jain, Brand Lead for Canva India, explained, the goal is to help founders present their ideas with conviction during what are often the most defining moments of their startup journey.
Growth of Visual Communication in India
The broader shift toward visual work is becoming hard to ignore across Indian workplaces. Data suggests that professionals in India are adopting AI-powered tools and design platforms faster than many global counterparts. Canva’s presence on Shark Tank India highlights this transition, where design is no longer a specialized task reserved for creative teams.
Today, visual communication plays a role across departments like sales, HR, and operations. Canva helps startups maintain consistency by locking in brand colors, logos, and fonts across documents and presentations. This consistency matters more than it seems, especially as startups grow from small teams into larger organizations.
Frequently Asked Questions
Q1: What is the “As Seen on Shark Tank” collection?
A1: It is a set of free design templates that Canva will release in January. These templates reflect the styles and formats used by founders on Shark Tank India, helping others create polished pitch decks and business plans.
Q2: Which Indian languages does Canva support?
A2: Canva supports several Indian languages including Hindi, Bengali, Tamil, Telugu, and Marathi. This allows users to design presentations, social media posts, and marketing materials in their preferred language.
Q3: How does Canva AI help startup founders?
A3: Canva AI includes tools like Magic Write for generating text and Ask Canva for quick design assistance. Founders can resize visuals, create videos, and produce content for multiple platforms without advanced technical skills.
Q4: Is Canva free for new startups?
A4: Yes, Canva offers a free version with a wide range of features suitable for early-stage startups. There is also a Pro version for teams that need advanced branding controls, more storage, and access to a larger stock library.
