Mumbai, February 04, 2026: Audi India has introduced a new in-vehicle experience platform called My Auras, aimed at making everyday drives feel a bit more thoughtful and, perhaps, more personal. The idea is fairly simple on the surface, yet quite ambitious in execution. Instead of adjusting several cabin controls one by one, drivers can now change the overall mood of the car with a single tap.
My Auras brings together multiple comfort settings into one unified interface. Music, ambient lighting, seat comfort, and even massage functions are synchronized to reflect a specific mood or occasion. Whether it is a slow crawl through evening traffic or a quiet early-morning drive, the platform is designed to help the cabin feel intentional rather than purely functional. I think this shift toward emotional comfort is something luxury car buyers are increasingly paying attention to.
Key Takeaways
- One-tap control: Adjusts lighting, music, climate, and seat massage at the same time.
- Apple Music integration: Playlists automatically align with the selected cabin theme.
- Wellness focus: Modes like Birthday Mode and festive themes add a personal layer to daily driving.
- Wide availability: Supported on most Audi models from the 2024 model year onwards.
- iOS exclusivity: Currently available only for iPhone users through the myAudi Connect app.
A New Approach to Cabin Comfort
With My Auras, Audi appears to be moving away from the traditional idea of isolated car settings and leaning more toward how the driver actually feels during a journey. Using either the myAudi Connect smartphone app or the car’s infotainment screen, owners can activate different “auras” that instantly reshape the cabin environment.
For example, selecting a calming mode might gently dim the ambient lights, start a soothing seat massage, and play a relaxed playlist through the integrated Apple Music system. It is meant to feel seamless, and ideally, a little intuitive, especially during moments when adjusting multiple controls would feel distracting or unnecessary.
Mr. Balbir Singh Dhillon, Brand Director of Audi India, stated that My Auras aligns with Audi’s Vorsprung durch Technik, or Progress through Technology, philosophy. He explained that modern luxury customers expect their cars to adapt to their lifestyles, not the other way around. Reducing the effort needed to create a comfortable environment, particularly during long commutes in busy Indian cities, can play a role in lowering everyday driving stress.
Features and Smart Integration
Behind the scenes, My Auras coordinates several hardware systems simultaneously to maintain a consistent atmosphere inside the cabin. The airflow management system adapts temperature and ventilation based on the selected theme, while the seats can activate heating, cooling, or specific massage patterns that suit the chosen mood.
One aspect that stands out is the platform’s attention to personal milestones. The Birthday Mode, for instance, automatically triggers a special cabin setting on the user’s birthday. It is a small touch, but one that feels intentionally human. In addition, Audi has included customizable festive themes designed around cultural and seasonal celebrations in India, which suggests the feature has been localized rather than simply adapted.
Beyond comfort features, the myAudi Connect app continues to function as a practical hub. Users still have access to roadside assistance, service scheduling, and other vehicle-related utilities, which keeps everything in one place instead of scattered across multiple menus.
Compatible Audi Models
The My Auras feature is available across a broad range of Audi vehicles in India, provided they are Model Year 2024 (MY24) or newer. The My Auras feature is available across a wide range of Audi vehicles in India, as long as they belong to the Model Year 2024 (MY24) lineup or newer. This includes models from the Audi A sedan range such as the Audi A4 and Audi A6, as well as popular SUVs from the Audi Q lineup, including the Audi Q3, Q3 Sportback, Q5, Q7, and Q8. Audi’s electric offering is also covered, with the Audi Q8 e-tron supporting the feature. For performance-focused customers, My Auras is available on the Audi RS Q8, ensuring that even high-performance models benefit from the same personalized in-cabin comfort experience.
At present, the feature is exclusive to iOS users. A compatible iPhone and supported iOS version are required for full functionality through the vehicle interface.
Frequently Asked Questions
Q1: Is My Auras available for Android users?
A1: Currently, My Auras is designed exclusively for iOS users. Audi has not yet shared a timeline for potential Android support.
Q2: Can I use My Auras on an older Audi model?
A2: The feature supports Audi India vehicles from the 2024 model year onwards. Older models may lack the necessary hardware integration for these multi-sensory controls.
Q3: Do I need a separate subscription for the music feature?
A3: My Auras integrates with Apple Music. While the vehicle provides access to the interface, an active Apple Music subscription is typically required to use the curated playlists.
Q4: Does My Auras work without the myAudi Connect app?
A4: Some controls are accessible through the car’s infotainment system, but the myAudi Connect app is required for the complete experience, including personalized settings and Birthday Mode.
