Apple has teamed up with the Japanese design house ISSEY MIYAKE to unveil the limited-edition iPhone Pocket. This new accessory is not your typical phone case. Instead, it’s a thoughtfully crafted, 3D-knitted pouch made to carry any iPhone model along with small essentials like AirPods, keys, or even a card or two. It’s meant to be worn rather than just carried, blending technology with fashion in a way that feels both practical and expressive. The iPhone Pocket will be available from Friday, November 14, at select Apple Store locations and online in several countries including the U.S., U.K., Japan, and Greater China.
Key Takeaways
- The iPhone Pocket is a limited-edition collaboration between Apple and ISSEY MIYAKE.
- It features a single 3D-knitted construction inspired by ISSEY MIYAKE’s “a piece of cloth” concept.
- The ribbed, stretchable material fits any iPhone and expands to hold other small items.
- Two designs are available: a short strap and a long strap, starting at $149.95 (approximately ₹12,500).
- The accessory can be worn, hand-carried, or attached to a bag.
Design Focuses on Style and Utility
The iPhone Pocket draws deeply from ISSEY MIYAKE’s philosophy of transforming a single piece of fabric into functional art. Known for its innovation in textile design, the brand’s signature approach, A Piece of Cloth (A-POC), is about creating garments from one continuous material. That same thinking translates beautifully into this Apple collaboration.
The accessory is 3D-knitted as one seamless piece, giving it a ribbed, breathable texture that subtly recalls MIYAKE’s famous pleats. The elastic material envelops the iPhone securely, while its flexibility allows it to stretch just enough to fit extra items. Interestingly, when the fabric expands, it faintly reveals what’s inside, allowing a quick glance at your iPhone screen without needing to remove it.
Yoshiyuki Miyamae, design director at MIYAKE DESIGN STUDIO, described the piece as an exploration of “the joy of wearing iPhone in your own way.” He explained that the simplicity of the form encourages users to interpret and style it freely, which aligns with ISSEY MIYAKE’s broader design philosophy. In many ways, this collaboration celebrates the craftsmanship and shared respect both brands have for design that feels honest and joyful.
The iPhone Pocket comes in two strap lengths; each designed for different ways of wearing. The short strap version works well for carrying by hand or tying onto a bag. It’s offered in eight vivid shades: lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black. The long strap version, available in sapphire, cinnamon, and black, is more versatile, allowing it to be worn crossbody or over the shoulder. The variety of colors lets users match or contrast with their iPhone for a more personalized look.
Price and Availability
This collaboration has been positioned as a premium fashion accessory rather than a simple phone holder. The short strap version is priced at $149.95 (around ₹12,500, depending on exchange rates and local pricing), while the long strap design costs $229.95.
Availability will be limited, both in quantity and location. Customers in the U.S., U.K., France, Italy, Japan, Singapore, South Korea, and Greater China will be able to purchase the iPhone Pocket through apple.com and at select Apple Stores starting November 14. In the U.S., for instance, it will be sold in-store exclusively at the Apple SoHo location in New York City.
In a way, this accessory feels like a response to a question many modern users have been asking: how do you carry a large smartphone comfortably and stylishly? Rather than forcing pockets or bulky bags into the mix, Apple and ISSEY MIYAKE have created something that feels like a natural extension of what people already wear. The iPhone Pocket stands out as a fashionable yet functional answer in the growing world of wearable phone accessories.
Frequently Asked Questions
Q: What is the iPhone Pocket?
A: The iPhone Pocket is a limited-edition, 3D-knitted accessory developed by Apple in collaboration with the Japanese fashion brand ISSEY MIYAKE. It is a soft, stretchy pouch with a strap designed to carry any iPhone model and small items.
Q: How do you wear the iPhone Pocket?
A: The accessory comes in two strap lengths. The short strap version can be carried by hand or attached to a bag. The long strap version can be worn directly on the body, such as across the chest or over the shoulder, like a small sling bag.
Q: Which iPhone models does the iPhone Pocket fit?
A: The iPhone Pocket’s singular 3D-knitted construction is designed to fit any iPhone model, from smaller to larger sizes, due to the textile’s natural stretch and flexibility.
Q: What is the price of the iPhone Pocket in US Dollars?
A: The short strap design retails for $149.95, and the long strap design retails for $229.95. Prices in other countries will vary.
Q: Is the iPhone Pocket a limited-edition item?
A: Yes, the iPhone Pocket is a limited-edition accessory and will be available for purchase only in select regions and for a restricted time.
