Hello Kitty is officially stepping into virtual reality with her first social VR game, Hello Kitty Skyland. Developed by Japanese VR studio Thirdverse in partnership with Sanrio, the game is scheduled to launch in early access in late 2025. It will be available on Meta Quest and other major VR platforms as a free-to-play experience, with optional in-app purchases.
Key Takeaways
- ‘Hello Kitty Skyland’ is a new social VR game arriving in late 2025.
- It is Sanrio’s first official VR game.
- The title will be free-to-play with in-app purchases.
- Available on Meta Quest and other leading VR platforms.
- Features avatar customization, Sanrio character interactions, and social activities.
Hello Kitty has been around since 1974, when Sanrio first introduced the character. Over the years, she’s become an international icon, appearing in video games, television, fashion, and just about every kind of merchandise imaginable. But Hello Kitty Skyland marks the first time she and her friends will have their very own VR world to live in.
The game takes place in a colorful virtual space called Skyland, where players can create and customize their avatars, chat with friends, and interact directly with Sanrio characters. Activities will include multiplayer events, item crafting, and even decorating your own personal space. From what’s been teased so far, the focus seems to be on building a variety of experiences through cooperation and lighthearted competition.
Thirdverse, best known for VR titles like Soul Covenant and X8, is leading development. The studio has a background in building immersive VR experiences, and teaming up with Sanrio is a big step in bringing a beloved global brand into the VR scene. The decision to go free-to-play makes sense here too, since it lowers the barrier to entry and lets more people try it out before deciding whether they want to spend money inside the game.
This isn’t Sanrio’s first foray into gaming. Recently, they’ve been expanding into different genres with titles like Hello Kitty Island Adventure, a cozy life-simulation game on Apple Arcade, Nintendo Switch, and PC. The creation of Hello Kitty Skyland continues that trend, with Sanrio looking to reach players who are already exploring virtual reality spaces.
Right now, specific gameplay details are still under wraps, but the announcement alone has generated plenty of excitement among both Hello Kitty fans and the VR community. People are curious about what kind of activities will be included, and whether the VR format will really allow them to feel like they’re inside the Sanrio universe. The company has also opened applications for a Creator Program, which suggests they’re aiming to build an active community around the game well before release.
When it does arrive, Hello Kitty Skyland will sit alongside other social VR worlds like VRChat and Rec Room. But unlike those, it brings the unique appeal of Sanrio’s characters and a family-friendly environment, which could make it stand out as a fresh option in the growing VR landscape.
Frequently Asked Questions
Q. What platforms will Hello Kitty Skyland be available on?
A. The game is planned for release on Meta Quest and other major VR platforms.
Q. Will Hello Kitty Skyland be free to play?
A. Yes, the game will be free to play, but it will include in-app purchases.
Q. Who is the developer of Hello Kitty Skyland?
A. The game is being developed by the Japanese studio Thirdverse in collaboration with Sanrio.
Q. Is this the first Hello Kitty VR game?
A. Yes, Hello Kitty Skyland is the first official social VR game from Sanrio.
Q. What kind of activities can players do in Hello Kitty Skyland?
A. Players can create and customize avatars, chat with friends, and participate in various activities, events, and item crafting.
