On February 6, 2025, ASUS introduced the Zenfone 12 Ultra, setting a new benchmark in smartphone innovation. This flagship model merges a Zen-inspired design with advanced functionality, driven by the latest Snapdragon® 8 Elite Mobile Platform. It not only promises top-tier performance but also supports both on-device and cloud-based AI, making it a leader in sustainable smartphone technology.

Design and Durability

The Zenfone 12 Ultra is a testament to modern elegance, featuring a silky matte glass finish and rounded corners that provide a sophisticated look. This design is complemented by an IP68 rating, ensuring dust and water resistance. The use of 100% recycled aluminum and 22% recycled glass emphasizes ASUS’s commitment to sustainability. The device is available in Sage Green, Ebony Black, and Sakura White, colors that are inspired by the tranquility of nature.

Advanced Camera Capabilities

Equipped with a pro-grade camera system, the Zenfone 12 Ultra includes a 50MP main camera, a 32MP telephoto lens, and a 13MP ultrawide lens, enhanced by the innovative 6-Axis Hybrid Gimbal Stabilizer 4.0. This setup is augmented with AI capabilities like AI Tracking, AI Portrait Video 2.0, and AI Voice Clarity, ensuring high-quality capture in any setting.

AI-Enhanced Productivity

The Zenfone 12 Ultra shines with its array of AI Daily Tools. These include AI Transcript 2.0 for meeting summaries, AI Article Summary for quick content digestion, and AI Call Translator 2.0 for real-time translation during calls, boosting productivity and simplifying communication.

Premium Performance

At the heart of the Zenfone 12 Ultra lies the powerful Snapdragon® 8 Elite processor, complemented by a 6.78-inch display and a 5500mAh battery supporting Qi 1.3 wireless charging. With features like eSIM support and WiFi 7 readiness, the phone offers seamless connectivity, ensuring it meets the needs of modern, tech-savvy users.

The ASUS Zenfone 12 Ultra is more than just a smartphone; it’s a premium-grade daily companion that beautifully marries style with advanced technology, making it an essential device for anyone looking to enhance their daily life with cutting-edge features.

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ASUS has just dropped a bombshell in the smartphone world with the announcement of their latest flagship, the Zenfone 12 Ultra. This device is not just another iterative upgrade; it’s a radical reimagining of what a smartphone camera can be, pushing the boundaries of mobile photography with innovative technology and a relentless pursuit of image quality.

Announced at a global launch event in Taipei earlier today, the Zenfone 12 Ultra is poised to be a game-changer. ASUS, known for its commitment to cutting-edge technology, has clearly gone all-in on the camera capabilities of this device. The company is betting big that the Zenfone 12 Ultra’s camera will be its key differentiator in a crowded market, appealing to photography enthusiasts and professionals alike.

What sets the Zenfone 12 Ultra apart is its revolutionary new camera system, developed in partnership with renowned optics manufacturer Leica. This collaboration has resulted in a triple-lens setup that boasts a massive 1-inch primary sensor, a first for any smartphone. This sensor, combined with Leica’s legendary lens technology and image processing algorithms, promises unparalleled light capture, dynamic range, and image detail.

But ASUS didn’t stop there. The Zenfone 12 Ultra also features a 48MP ultra-wide lens with a 120-degree field of view and a 12MP telephoto lens offering 5x optical zoom and a staggering 100x digital zoom. This versatile camera system allows users to capture stunning landscapes, detailed close-ups, and everything in between.

Beyond the hardware, ASUS has also focused on software enhancements to elevate the photography experience. The Zenfone 12 Ultra introduces a new “Pro” mode that gives users granular control over camera settings, including ISO, shutter speed, white balance, and focus. For video enthusiasts, the device supports 8K video recording at 30fps and 4K recording at up to 120fps, allowing for incredibly detailed and cinematic footage.

While the camera is undoubtedly the star of the show, the Zenfone 12 Ultra is no slouch in other departments either. It features a stunning 6.8-inch AMOLED display with a 120Hz refresh rate for buttery-smooth visuals, the latest Snapdragon 8 Gen 2 processor for blazing-fast performance, and a long-lasting 5000mAh battery with 67W fast charging.

The Zenfone 12 Ultra will be available in three configurations: 12GB RAM with 256GB storage, 16GB RAM with 512GB storage, and a limited-edition 18GB RAM with 1TB storage. Pricing and availability will vary by region, with pre-orders expected to begin in the coming weeks.

Key Features of the ASUS Zenfone 12 Ultra:

• 1-inch primary camera sensor co-developed with Leica
• 48MP ultra-wide lens with 120-degree field of view
• 12MP telephoto lens with 5x optical zoom and 100x digital zoom
• 8K video recording at 30fps and 4K recording at up to 120fps
• 6.8-inch AMOLED display with 120Hz refresh rate
• Snapdragon 8 Gen 2 processor
• 5000mAh battery with 67W fast charging

The Zenfone 12 Ultra is a bold statement from ASUS, demonstrating their ambition to lead the way in mobile photography innovation. It will be interesting to see how the competition responds to this new benchmark in smartphone camera technology.

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