Sony India announced the expansion of its audio portfolio on October 7, 2026, by launching the second-generation ULT POWER SOUND lineup featuring the ULT TOWER 5, ULT TOWER 7, and ULT TOWER MAX party speakers. These new audio systems cater to music enthusiasts seeking high sound pressure and deep bass performance for various indoor and outdoor gatherings.
Key Takeaways
- Sony India introduced three new second-generation party speakers named ULT TOWER 5, ULT TOWER 7, and ULT TOWER MAX on October 7, 2026.
- The ULT TOWER 5 delivers 300W output, includes a 230mm woofer, and provides up to 20 hours of battery life.
- The ULT TOWER 7 offers 420W output with a 280mm New Circular Unit woofer and up to 30 hours of battery life.
- The ULT TOWER MAX serves as the flagship model, delivering 2150W output with three 280mm woofers.
- Launch offers include cashback deals and a bundled Dual Wireless MIC set worth Rs. 19,990 for the TOWER MAX model.
The company designed these models to address growing consumer demand for versatile entertainment gear. The ULT TOWER 5 measures 358 by 534 by 280 millimeters, weighs 12.7 kilograms, and incorporates an IPX4 water-resistant build alongside Bluetooth 5.3 and multiple wired connectivity options. Its lighting system features 56 LEDs to sync with audio playback.
The mid-tier ULT TOWER 7 steps up audio performance to 420W and includes rear wheels for transport. It features 72 LEDs for lighting effects and a durable exterior with an IPX4 vertical rating. Meanwhile, the top-tier ULT TOWER MAX generates 2150W of power, utilizing three large woofers and 100 LEDs to create an arena-like atmosphere.
Pricing starts at a Best Buy rate of Rs. 32,990 for the ULT TOWER 5 (MRP Rs. 44,490) and Rs. 49,990 for the ULT TOWER 7 (MRP Rs. 64,990), with both models available starting October 8, 2026. The ULT TOWER MAX arrives on November 15, 2026, carrying an MRP of Rs. 1,74,990 and a Best Buy price of Rs. 1,39,990. Buyers of the TOWER MAX also receive a complimentary Dual Wireless MIC valued at Rs. 19,990 alongside up to Rs. 15,000 in cashback.
Frequently Asked Questions
Q1. When did Sony India launch the new ULT POWER SOUND speaker lineup?
A1. Sony India launched the new second-generation ULT TOWER series on October 7, 2026.
Q2. What is the power output of the ULT TOWER 5?
A2. The ULT TOWER 5 delivers a sound output of 300W.
Q3. Does the ULT TOWER MAX operate on a built-in battery?
A3. No, the ULT TOWER MAX does not include a built-in battery, unlike the TOWER 5 and TOWER 7 models.
Q4. Where can customers purchase these new Sony speakers in India?
A4. Customers can buy them across Sony retail stores, including Sony Centre and Sony Exclusive stores, as well as on Amazon.
Q5. What are the Best Buy prices for the ULT TOWER 5 and ULT TOWER 7?
A5. The Best Buy price is Rs. 32,990 for the ULT TOWER 5 and Rs. 49,990 for the ULT TOWER 7.
