AMD has launched its first graphics card based on the new Polaris XT GPU architecture and 14nm FinFET manufacturing process – the Radeon RX 480. Instead of the going all guns blazing and build a high-end video card, AMD is targeting the mid-range market with the Radeon RX 480. It’s a VR ready graphics card which will be available in 4GB and 8GB variants.
The company has confirmed that the 4GB variant gets a price tag of Rs. 22,990, a reduction of Rs. 2,000 from the previously stated Rs. 24990. While the 8GB variant has been priced at Rs. 26,990, a reduction of Rs. 2,000 from the previously stated Rs. 28,990.
(Please note that the prices mentioned above are before taxes and duties)
The Radeon RX 480 comes with 36 Compute Units (CUs), 144 TMUs, 32 ROPs and 2M of L2 cache. The GPU is clocked at 1120MHz with boost speed up to 1266MHz. AMD’s new Polaris architecture allows Radeon RX 480 to be more power efficient, as it’s much smaller than the cards we’ve seen in the past that used AMD’s earlier 28nm design.
“Our message to gamers everywhere is that the Radeon RX 480 is every bit as much your card as it is ours,” said Raja Koduri, senior vice president and chief architect, Radeon Technologies Group, AMD. “We designed this technology by listening intently to you, the gamers who have bought and played on our graphics technology for years. We’ve worked tirelessly to produce something that satisfies the most discerning gamer and delivers the ideal product at an impeccable price. We couldn’t be more grateful for the reception we’ve received from gamers”.
AMD is expected to launch the rest of its Polaris lineup later next month which is bound to have a significant impact on the mid-range and entry-level market.