Ubisoft finds itself at the center of a new controversy following a report alleging a deal with Saudi Arabia’s Public Investment Fund (PIF) to develop new content for Assassin’s Creed Mirage. This news, initially reported by French newspaper Les Echoes, comes as Ubisoft faces financial difficulties and explores potential partnerships and acquisitions.
The report claims that Ubisoft CEO Yves Guillemot secured the deal during a meeting in Saudi Arabia last month. While Ubisoft has not outright denied the partnership, their official response to inquiries has been a carefully worded “no comment,” further fueling speculation and raising questions about the company’s future direction.
A “No Comment” Heard Around the World
Ubisoft’s non-response has only intensified the scrutiny. Gamers and industry analysts alike are eager to understand the implications of a potential partnership with the PIF, an entity chaired by Crown Prince Mohammed bin Salman, a figure associated with human rights controversies.
This isn’t the first time the PIF has invested in the gaming industry. They hold significant stakes in major players like Nintendo, EA, Take-Two Interactive, and Embracer Group. However, Ubisoft’s potential involvement comes at a time when the company is particularly vulnerable, having seen its value decline and explored options with Tencent for a potential acquisition.
Mirage DLC: An Unexpected Twist
The possibility of DLC for Assassin’s Creed Mirage is also surprising. Released in late 2023, Mirage was marketed as a smaller-scale entry in the franchise, a return to the series’ roots after the sprawling RPG-like experiences of Origins, Odyssey, and Valhalla. It was positioned as a standalone adventure, a palate cleanser before the highly anticipated Assassin’s Creed Shadows, set for release in March 2025.
This raises questions about the nature of this rumored DLC. Will it be a substantial expansion, or something smaller in scope? Could it tie into the overarching narrative that Ubisoft is building with its new Animus Hub, a platform designed to connect different Assassin’s Creed titles and deliver ongoing story content?
Ubisoft’s Silence Speaks Volumes
Ubisoft’s refusal to comment on the alleged Saudi deal is noteworthy. In an industry where public relations often plays a crucial role, their silence suggests a reluctance to address the ethical and political implications of partnering with the PIF.
This lack of transparency could further damage Ubisoft’s reputation, especially among players concerned about human rights issues. It also raises concerns about the company’s long-term strategy and whether it prioritizes financial survival over ethical considerations.
What’s Next for Ubisoft?
Ubisoft is currently navigating a turbulent period. The company’s financial struggles, coupled with the controversy surrounding this potential Saudi deal, paint a picture of uncertainty.
The gaming community is watching closely, waiting for Ubisoft to break its silence and provide clarity on its future plans. Whether the company chooses to address these concerns directly or continue its strategy of non-engagement remains to be seen. However, one thing is clear: Ubisoft’s actions (or lack thereof) will have a significant impact on its reputation and its relationship with its player base.
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