In a significant update, the social media platform X, formerly known as Twitter, has begun the rollout of its much-anticipated audio and video calling features. This move is part of Elon Musk’s ambitious plan to transform X into an “everything app”, integrating a wide range of services including messaging, social networking, and peer-to-peer payments. The introduction of these new features marks a pivotal evolution for X, aiming to enhance user engagement and offer a more comprehensive communication experience.
Key Highlights:
- Launch of an early version of audio and video calling for some users.
- Feature announcement made by Elon Musk, emphasizing the goal to turn X into an “everything app”.
- Calls can be made across various platforms including Apple’s iOS, Google’s Android, and personal computers.
- Users have control over who can call them, with options to receive calls from people in their address book, accounts they follow, or only verified users.
- Experimentation with charging users for access to basic features in select regions.
Comprehensive Communication on X
Integration with Existing Features The new audio and video call functionalities are integrated into X’s direct messaging system, resembling the call features of other social apps like WhatsApp and Instagram. This integration aims to streamline communication on X, allowing users to make and receive calls directly through the app. With compatibility across iOS, Android, and PC platforms, X is broadening its communication capabilities to reach a wider audience.
User Control and Privacy Recognizing the diverse use cases of its platform, X provides users with the ability to control who can contact them via calls. Through simple settings adjustments within the app, users can select to receive calls from individuals in their address book, accounts they follow, or opt for calls from only verified users. For those preferring not to use this feature, there’s an option to disable audio and video calling entirely, ensuring user comfort and privacy are respected.
Looking Ahead: The Super App Vision
Elon Musk’s vision for X extends beyond just adding calling features; he envisions creating a super app that offers a vast array of services all in one place. This strategy aligns with trends seen in other markets, where apps serve multiple functions, from social networking to financial transactions. As part of this vision, X has also explored monetizing certain features, such as charging users for access to basic functionalities in an effort to reduce bots and fake accounts on the platform.
Unique Opinionated Summary
The rollout of audio and video calls on X is a bold step towards redefining the platform’s role in the digital communication space. By integrating these features, X is not just catching up with other social media giants but also paving the way for a more interconnected and versatile user experience. This initiative reflects a clear strategy to diversify and enrich the platform’s offerings, potentially changing how users perceive and interact with X. As the platform continues to evolve, it will be interesting to see how these new features impact user engagement and whether X can successfully transition into the super app Musk envisions.
