Smartphone brand Ai+ is stepping confidently into India’s Artificial Intelligence of Things, or AIoT, space with a new lineup of wearable and audio devices priced from Rs 699. The company only began operations in July 2025, which still feels surprisingly recent, yet it has already crossed nearly one million users. That growth, frankly, is hard to ignore.
Now, Ai+ is broadening its ecosystem with the launch of NovaPods, NovaWatch, and an interesting hybrid device called Wearbuds. All of these products will go on sale on Flipkart starting February 27 at 12 PM. Shortly after, the company plans to introduce the Pulse 2 smartphone, a device that packs a 6000mAh battery and runs on Android 16.
It is clear that this is not just another product drop. It feels more like the brand laying the groundwork for something larger.
Key Highlights of the Ai+ Launch
- The new portfolio includes NovaPods Go, NovaPods Pro, and NovaPod Clips in the audio segment. In wearables, Ai+ is launching NovaWatch Active and NovaWatch Kids 4G models.
- Pulse 2 Smartphone: The upcoming Pulse 2 will feature a 50MP AI dual camera setup, an 8MP front camera, and what Ai+ claims is the thinnest 6000mAh battery in its segment.
- Hybrid Innovation: The Ai+ Wearbuds combine a smartwatch with detachable earbuds and include 2GB of internal storage.
Ai+ AIoT Expansion Marks a New Growth Phase
This expansion into the AIoT segment signals a major growth phase for Ai+, founded by Madhav Sheth under NxtQuantum Shift Technologies. Moving beyond smartphones seems like a natural step, though it is always a risk when brands stretch into new categories. In this case, Ai+ appears to be building an ecosystem that connects music, fitness tracking, and family safety in a more integrated way.
The portfolio now spans wireless audio devices, biometric tracking wearables, and specialized smartwatches designed for children. It feels deliberate, almost strategic, as if the company is trying to cover daily lifestyle touchpoints rather than just launching gadgets for the sake of it.
Pulse 2 Smartphone: The Ecosystem Centerpiece
At the center of this ecosystem sits the Pulse 2 smartphone. The emphasis here is clearly on battery life. A 6000mAh battery in a slim chassis is ambitious, especially when bulk often becomes the tradeoff. Ai+ claims this will be the thinnest 6000mAh battery device in its segment, which, if accurate, could give it an edge among power users.
On the camera front, the device features a 50MP AI dual rear camera and an 8MP front-facing sensor. For users who prioritize photography, these specifications place the Pulse 2 in competitive territory. The AI enhancements are expected to assist with scene optimization and image clarity, although real-world performance will ultimately decide how well it stands out.
Another key highlight is software. The Pulse 2 will be among the first devices to run Android 16 via NxtQuantum OS. This suggests Ai+ is aiming to deliver a modern and updated software experience tailored for Indian consumers, which could matter more than raw hardware in day-to-day usage.
NovaPods Series: Audio for Different Needs
- The NovaPods lineup is segmented thoughtfully, perhaps to appeal to different budgets and preferences.
- The NovaPods Go, positioned as the entry-level model, come with 10mm drivers and Bluetooth 5.4 support. For Rs 699, this seems to target first-time TWS users or those seeking a secondary pair.
- The NovaPods Pro step things up with Active Noise Cancellation and six microphones for improved call clarity. That addition alone makes them more suitable for commuters or professionals who spend long hours on calls.
Then there are the NovaPod Clips, designed with an open-ear concept. They appear to focus more on style and situational awareness, offering a secure fit for users who prefer not to block out ambient sound completely. It is a slightly different approach, and honestly, not everyone likes in-ear tips, so this option makes sense.
NovaWatch Lineup and Wearbuds Hybrid
The NovaWatch Active features a 1.73-inch AMOLED display and includes a functional crown for navigation. That crown detail might seem small, but it can improve usability in everyday scenarios, especially during workouts.
For families, the NovaWatch Kids 4G adds GPS tracking, geo-fencing, 4G calling, video calls, and an SOS alert feature. Parents looking for safety-focused wearables will likely see value here, particularly in urban environments.
The most premium product in the lineup is the Ai+ Wearbuds, priced at Rs 7,999. This hybrid device integrates detachable earbuds directly into the smartwatch body, effectively turning the watch into a charging case. It also includes 2GB of internal storage for music playback and supports health tracking features. It is an unconventional design, perhaps even a bold one, but sometimes that is what differentiates a product in a crowded market.
Software Platform
The Pulse 2 will operate on NxtQuantum OS, which is based on the Android 16 platform.
Flipkart Partnership and Market Strategy
Flipkart will serve as the primary retail partner for the rollout. Sujith Agashe, Vice President of Electronics at Flipkart, stated that this collaboration helps bring next-generation connected devices to a wide audience across India.
The devices will be offered in a range of finishes, including metallic blacks, chrome accents, and softer pastel shades. This attention to styling suggests Ai+ understands that wearables and audio products are not purely functional anymore. They are accessories, sometimes even statements.
All devices will be available on Flipkart starting February 27, with prices ranging from Rs 699 to Rs 7,999.
Frequently Asked Questions
Q1: When can I buy the new Ai+ products in India?
A1: The NovaPods and NovaWatch models will be available for purchase on Flipkart starting February 27, 2026, at 12 PM.
Q2: What are the main features of the Pulse 2 smartphone?
A2: The Pulse 2 includes a 50MP AI dual rear camera, an 8MP selfie camera, a 6000mAh battery, and runs on Android 16 with NxtQuantum OS.
Q3: What makes the Ai+ Wearbuds unique?
A3: The Wearbuds function as a 2-in-1 device where the smartwatch houses and charges detachable earbuds. It also includes 2GB of internal storage along with health tracking capabilities.
Q4: Does the NovaWatch Kids 4G support calling?
A4: Yes, it supports 4G calling, video calls, GPS tracking, geo-fencing, and includes an SOS button for emergencies.
