Motorola put out two new ads for the motorola edge 70 max and moto g max in India. The twist? They used generative AI for everything. No camera crews, no actors, no travel. Every character, background, and bit of movement came from a computer. It’s a different way to make a phone ad, for sure.
Key Takeaways
- Motorola built two promotional ad films using 100% generative AI tools without real sets, actors, or cameras.
- The motorola edge 70 max film carries the title “Max Every Move” and uses animated sloths to represent daily delays.
- The moto g max film uses the theme “Got It, Flaunt It” and pairs visuals with the classic track “Baar Baar Dekho”.
- The campaigns highlight hardware specifications such as Snapdragon 8 Gen 5, big batteries, and the Motorola Qira assistant.
Production Details and Themes
The first film promotes the motorola edge 70 max under the title “Max Every Move”. In this video, visual creators use sloths to represent common distractions, sluggish routines, and procrastination. The main digital character navigates through these obstacles without stopping. The video shows the phone handling tasks via the Snapdragon 8 Gen 5 processor, its Quad HD+ screen with 7,000 nits peak brightness, and a 7,100mAh battery. The storyline also shows Motorola Qira, the built-in virtual assistant, answering user queries right away.
The second film focuses on the moto g max with the tagline “Got It, Flaunt It”. This production leans into style and consumer design appeal. It pairs computer-generated visuals with the popular Hindi retro song “Baar Baar Dekho”. The visuals focus on the phone’s satin-style finish, Pantone color choices, and its 50MP Sony LYTIA 600 main camera sensor.
New Direction for Smartphone Ads
Traditional ad shoots require booking studios, flying production crews across cities, and running multi-day sets. Motorola chose to bypass physical production completely and build synthetic scenes from text and visual prompts.
Ipshita Chowdhury, Head of Marketing at Motorola India, stated that the brand wants to test how emerging computing tools change ad creation and storytelling methods. Both video ads are now live on Motorola India digital channels and YouTube.
Frequently Asked Questions
Q1. What makes the new Motorola ad films 100% AI created?
A1. The production team generated all characters, scenery, lighting, and movement using generative AI software without filming real actors or physical sets with cameras.
Q2. Which phone models do these ads promote?
A2. The campaign promotes two devices: the motorola edge 70 max and the moto g max.
Q3. What is Motorola Qira shown in the Edge 70 Max video?
A3. Motorola Qira is the brand’s on-device virtual assistant that responds to voice queries and helps users manage daily device tasks quickly.
Q4. Where can users watch these two ads?
A4. Viewers can watch both videos on Motorola India official YouTube channel and social media pages.
