Home News Sonos Sets Its Sights on Apple, Sony, and Bose

Sonos Sets Its Sights on Apple, Sony, and Bose


Sonos is gearing up to take on tech giants like Apple, Sony, and Bose with its upcoming range of high-end headphones and other innovative products, signaling a bold move into new markets. Amidst this ambitious expansion, the company faces significant challenges, including stiff competition and the need to leverage its brand reputation for quality sound.

Key Highlights:

  • Sonos plans to launch wireless over-ear headphones, potentially by April 2024, priced between $400 to $500, challenging Apple’s AirPods Max and high-end offerings from Sony and Bose.
  • The company aims to diversify its product lineup with a TV set-top box named “Pinewood,” home theater equipment, and a second-generation Roam speaker.
  • Sonos’ strategy includes leveraging its expertise in sound tuning and integrating technologies from acquisitions like RHA Audio and Mayht Holding BV.
  • Despite facing a challenging year, Sonos is optimistic about its multiyear product cycle beginning in 2024, driven by years of R&D investment.


Innovative Product Lineup: Sonos’ anticipated entry into the headphone market with its over-ear model, “Duke,” marks a significant step towards diversifying its product portfolio. These headphones, expected to feature seamless integration with Sonos systems and voice control capabilities, are part of a broader strategy to capture a larger share of the audio market. Additionally, Sonos is exploring the launch of an earbud model to compete directly with Apple’s AirPods.

Expanding Beyond Audio:

Sonos is not stopping at audio products. The company is developing a TV set-top box, “Pinewood,” equipped with Android-based OS, Dolby Atmos, and Vision, aiming to create an immersive home entertainment experience. This move into video streaming and home theater equipment, including a new subwoofer “Lotus” and a premium sound bar “Lasso,” signifies Sonos’ ambition to become a one-stop-shop for home entertainment.

Challenges Ahead:

Despite the exciting product roadmap, Sonos faces hurdles, including navigating a competitive landscape dominated by established players like Apple, Sony, and Bose. The company’s success will hinge on its ability to leverage its brand’s strength in sound quality and innovation.

A New Era for Sonos:

As Sonos embarks on this ambitious journey, it is clear that the company is not just aiming to expand its product lineup but is also striving to redefine itself in the competitive landscape of tech and audio. With a focus on quality, innovation, and leveraging its brand reputation, Sonos is poised to challenge the dominance of industry giants. However, the path ahead is fraught with challenges, and only time will tell if Sonos can truly turn its vision into a reality and cement its place as a leader in the world of technology and audio entertainment.