ALCATEL, a French global telecommunications Equipment Company established in 2004 as a joint venture between Alcatel-Lucent of France and TCL communication unveiled its newest smartphone Idol X+ in partnership with India’s biggest online retail shop – Flipkart on Thursday.
The new smartphone targets Indian market. It is 8.1mm thick and sports a brushed metallic look. Currently priced at Rs.16,990, the Alcatel Idol X+ features a five-inch touchscreen, an octa-core 2 GHz processor and 13.1 MP rear camera, 2MP front camera and a 2,500 mAh battery. Support for octa-core 2GHz processor marks the launch of another octa-core handset in the mid-range segment.
The box will also include a Health Boomband (smartband) and JBL headphones. It runs on Android Jellybean OS. According to Alcatel, “The processor increase battery efficiency in which it reduces 18% in power consumption versus a quad-core chip when decoding Full HD video. It also includes clever performance tweaks like allocating each web page tab to a different CPU to mean smooth but fast browsing.”
“We work with operators like Idea and Vodafone, and have successful partnerships with them … while we continue to grow the operator business, we are also bullish on e-commerce route to reach out to consumers,” Alcatel One Touch Regional Director, APAC, Praveen Valecha, said. About 15 per cent of the company’s revenues in India would come from e-commerce this year, he added.
The Alcatel official expects sales from online channel to contribute about 15 per cent of its revenues this year. First introduced at CES 2014, the Alcatel One Touch Idol X+ was made available in China in January. With the launch, Alcatel seems set to re-enter the Indian market in an unprecedented way, and launch additional devices like tablets in the near future.