Indian consumer technology brand boAt introduces its Diwali festive campaign, named “Upgrade to boAt”, urging shoppers across India to replace outdated gadgets. The initiative features three short films starring actor Ravi Kishan alongside digital creators Shreya Kalra and Sufi Motiwala. The storyline centers on festive family moments, workplace conversations, and house parties where poor audio quality creates awkward situations. Along with the campaign roll-out, the company offers discounts up to 80% on select personal audio gear, home audio soundbars, wearables, and fast-charging power banks across Amazon, Flipkart, and the official boAt website.
Key Takeaways
- boAt starts its festive campaign called “Upgrade to boAt” featuring Ravi Kishan, Shreya Kalra, and Sufi Motiwala.
- The company lists discounts up to 80% on its official website, Amazon, and Flipkart.
- Audio lineup includes Rockerz 650 Pro, Airdopes Prime 800D, Nirvana Zenith Pro, and Nirvana Eutopia 2 ANC.
- Home audio systems include Aavante Prime X, Aavante Prime 5000DA Soundbar, and PartyPal 650.
- The smartwatch catalog adds models like Chrome Iris, Sailor Nav, and Storm Call 4.
- Apex Power Bank series brings models PB 400, PB 400 Pro, PB 445, and PB 332.
Festive Product Lineup and Details
Imagine Marketing Limited, the parent firm behind boAt, focuses heavily on personal audio, home sound, and mobile accessories. In the audio space, the brand brings Active Noise Cancellation (ANC) and spatial audio through wireless earbuds and headphones. The featured personal audio devices include the Rockerz 650 Pro wireless neckband, Airdopes Prime 800D true wireless earbuds, Nirvana Zenith Pro, and the Nirvana Eutopia 2 ANC headphones.
For living room entertainment, the brand presents the Aavante Prime X and Aavante Prime 5000DA soundbars, along with the PartyPal 650 party speaker. These systems aim at home movie setups and family get-togethers during the festival week.
The wearable segment features the Chrome series smartwatches, including Chrome Iris, Chrome Ivory, Chrome Eon, and Chrome Horizon. Other wearable releases include Ultima Vogue 2, Storm Call 4, and Sailor Nav. To keep devices running during long festival travel and social gatherings, boAt introduces the Apex Power Bank series, covering models PB 400, PB 400 Pro, PB 445, and PB 332.
Founded in 2015, Imagine Marketing designs and manufactures personal audio and wearable devices in India. The company stated that 71% of its total product units were produced locally under domestic manufacturing initiatives in FY2025, supported by boAt Labs, an in-house research and development center running with more than 100 engineers.
Frequently Asked Questions
Q1. What is the Upgrade to boAt campaign?
A1. It is a festive promotional drive by boAt that uses humorous short videos to highlight problems with old tech gear and promotes upgrades during Diwali.
Q2. Who are the actors featured in the campaign?
A2. The campaign stars actor and politician Ravi Kishan, along with content creators Shreya Kalra and Sufi Motiwala.
Q3. What discount is available on boAt products this festive season?
A3. Buyers can get discounts up to 80% on select products through Amazon, Flipkart, and the boAt website.
Q4. Which audio products lead the boAt festive collection?
A4. The audio lineup includes the Rockerz 650 Pro, Airdopes Prime 800D, Nirvana Zenith Pro, Nirvana Eutopia 2 ANC, and Aavante Prime 5000DA soundbar.
