Indian electric cycle manufacturer EMotorad has partnered with luxury carmaker Mercedes-Benz India to assemble and sell the official Mercedes-AMG PETRONAS Formula 1 electric bike lineup in the country. Under the exclusive partnership, Pune-headquartered EMotorad will build the three premium e-bike models locally and oversee all after-sales service, repairs, and customer ownership support.
Key Takeaways
- EMotorad serves as the exclusive India partner to assemble three Mercedes-AMG PETRONAS Formula 1 electric bike models locally.
- The premium electric cycles will sell exclusively through select Mercedes-Benz retail dealerships across India.
- EMotorad takes complete charge of post-sales services, maintenance, and technical repairs for all buyers.
- The move expands the high-end electric two-wheeler market in India by linking local production capabilities with global motorsport engineering.
Domestic Assembly and Luxury Distribution
The partnership introduces three models from the globally recognized Mercedes-AMG PETRONAS lineup: the City Edition, the Track Edition, and the Rallye Edition. Global versions developed under this program pair aircraft-grade aluminum frames with advanced features like Gates carbon belt drives, internal gearboxes, integrated displays, and dual battery options.
Local assembly in India helps streamline delivery timelines while lowering import bottlenecks. Rather than using conventional cycling retail counters, the range will sell exclusively through select Mercedes-Benz India showrooms. This sales strategy targets luxury car buyers, Formula 1 enthusiasts, and high-end urban commuters seeking an alternative personal transport option.
Local Service Network and Executive Commentary
Beyond manufacturing, EMotorad will handle the entire lifecycle of the bikes. High-tech electric cycles often face service bottlenecks due to specialized motor hubs, battery setups, and proprietary electronics. By training its technical teams to maintain the Mercedes-Benz ecosystem standards, EMotorad intends to resolve these customer service issues directly.
Kunal Gupta, Co-founder and Chief Executive Officer of EMotorad, noted that Mercedes sets clear standards for build quality and customer experience in India, adding that all three bikes offer distinctive global engineering. Himanshu Ratnoo, Co-founder of EMotorad, stated that domestic manufacturing and direct customer management enable the firm to deliver global product quality right within the domestic market.
Santosh Iyer, Managing Director and Chief Executive Officer of Mercedes-Benz India, explained that the launch of the AMG F1 PETRONAS e-bikes serves as a natural extension of the AMG performance division, connecting motorsport fans with the brand’s focus on engineering and design.
Frequently Asked Questions
Q1. Which company will manufacture the Mercedes-AMG PETRONAS e-bikes in India?
A1. EMotorad will assemble the three Mercedes-AMG PETRONAS electric bicycle models at its manufacturing facilities in India.
Q2. Where can Indian buyers purchase these Mercedes-AMG e-bikes?
A2. The electric bicycles will be available exclusively through select Mercedes-Benz retail dealerships across major Indian cities.
Q3. Who will handle the servicing and repair work for the bikes?
A3. EMotorad will exclusively manage all customer support, routine maintenance, parts, and warranty repairs for buyers in India.
Q4. Which models are part of this global lineup?
A4. The official AMG PETRONAS e-bike collection consists of three models: the City Edition, the Track Edition, and the rugged Rallye Edition.
