Tech brand Ai+ (Ai Plus) has officially confirmed that its expanding ecosystem will make its next move in India on February 24. This time, the spotlight is on two new product lines, the NovaPods audio series and the NovaWatch wearable series. Under the leadership of Madhav Sheth, the company is positioning these devices not as flashy additions, but as practical tools meant to simplify daily routines. Interestingly, the entire launch will be exclusive to Flipkart.
It feels like Ai+ is trying to say something subtle here. Instead of chasing feature overload, the brand seems focused on reducing everyday friction. At least, that is the tone they are setting.
Key Takeaways
- Launch Date: February 24, 2026
- Platform: Exclusive availability on Flipkart
- Audio Lineup: NovaPods Go (Budget), NovaPods Pro (ANC/Work), NovaPods Clips (Open-ear)
- Wearable Lineup: NovaWatch Active (Wellness), NovaWatch Kids 4G (Safety), NovaWatch Wearbuds (2-in-1 design)
- Key Feature: Expanding the Ecosystem with #AddAPlus
The upcoming launch revolves around the brand’s “#AddAPlus” philosophy. Madhav Sheth, Founder and CEO of Ai+ Smartphone, explained that the idea is to create devices that blend into existing routines such as attending calls, listening to music, or tracking health, without adding unnecessary complexity.
“People don’t want more devices. They want fewer frictions,” Sheth remarked, emphasizing that the focus is on utility and control.
It is a simple statement, but perhaps that is the point. In a market saturated with feature-heavy devices, Ai+ appears to be building a connected ecosystem that stretches beyond smartphones while still staying grounded in daily usability. Whether that resonates strongly with consumers, we will have to see. But it is certainly a deliberate shift.
NovaPods Series: Three Styles for Different Needs
The NovaPods lineup introduces three distinct models, each catering to a different user preference. Instead of a one-size-fits-all approach, Ai+ seems to be segmenting clearly.
NovaPods Go
The NovaPods Go are positioned for everyday use. They offer up to 24 hours of total playback and are equipped with a 10mm driver. With an IPX4 water resistance rating and low 60ms latency, they are suitable for casual gaming, streaming, and regular calls.
Color options include Forest Green, Midnight Black, and Ice Blue White. On paper, it looks like a balanced entry-level offering that focuses on reliability rather than overpromising.
NovaPods Pro
Targeted at professionals and frequent callers, the NovaPods Pro come with Hybrid ANC and ENC to minimize background noise. They support up to 30 hours of playback and incorporate “Hesa™ Mic Technology” for improved call clarity.
Another practical addition is Dual Pairing Mode, allowing the earbuds to connect to two devices simultaneously. For users juggling between a laptop and a phone, this could be genuinely useful. Small convenience, but one that often makes a difference.
NovaPods Clips
The NovaPods Clips take a different route entirely. This open-ear model uses a clip-style design that sits outside the ear canal. The idea is to reduce pressure and potentially lower the risk of ear infections, prioritizing long-term comfort and ear health.
Open-ear audio is still a niche preference, but for those who dislike in-ear fatigue, this approach might feel refreshing.
NovaWatch Series: Health, Safety, and Hybrid Innovation
The NovaWatch lineup covers general wellness tracking, child safety, and what could be described as experimental hybrid design.
NovaWatch Active
The NovaWatch Active features a 1.73-inch AMOLED “squircle” display, which blends square and circular design cues. It includes a functional crown for navigation, an always-on display, and advanced health tracking capabilities.
With an IP68 rating for dust and water resistance, it appears ready for daily wear, whether at the gym or during regular commutes. The display size also suggests good readability, something that matters more than people initially think.
NovaWatch Kids 4G
The NovaWatch Kids 4G is built with parents in mind. It features a 1.69-inch HD display and independent 4G connectivity. Safety features include two-way video calling, GPS tracking with geo-fencing, and a one-click SOS alert.
There is also a Class Mode that limits distractions during school hours. It feels like a practical attempt to balance connectivity and control, which can be tricky in devices aimed at children.
NovaWatch Wearbuds
Arguably the most distinctive device in the lineup, the NovaWatch Wearbuds combine a smartwatch with a pair of earbuds stored directly inside the watch body. The concept is straightforward but uncommon.
It features a 1.43-inch AMOLED display and includes 2GB of local music storage. AI-driven features such as live translation and built-in ChatGPT are integrated into the experience.
The 2-in-1 design reduces the need to carry separate earbuds, at least in theory. Whether it feels seamless in daily use will depend on execution, but the idea itself is ambitious.
Availability and Launch Details
Ai+ has confirmed that all NovaPods and NovaWatch devices will be available exclusively on Flipkart starting February 24. Pricing details have not yet been disclosed and are expected to be revealed on the official launch day.
For now, the emphasis remains on positioning and features rather than price points. That might be intentional.
Frequently Asked Questions
Q1: When can I buy the NovaPods and NovaWatch in India?
A1: The products launch on February 24, 2026. Sales are expected to begin shortly after the official announcement on Flipkart.
Q2: What is special about the NovaWatch Wearbuds?
A2: The Wearbuds are a 2-in-1 device where the earbuds are stored and charged inside the smartwatch itself. It also features built-in ChatGPT and local music storage, allowing usage even without a phone nearby.
Q3: Does the NovaWatch Kids 4G require a phone connection to work?
A3: The Kids 4G watch has its own 4G connectivity, enabling video calls and GPS tracking without needing a paired smartphone in close range.
Q4: Are the NovaPods waterproof?
A4: The NovaPods Go carry an IPX4 rating, offering protection against splashes and sweat. The specific ratings for the Pro and Clips models were not detailed in the initial announcement, though IPX4 is commonly seen in similar audio products.
