JBL introduces two new portable Bluetooth speakers, the Flip 7 and Charge 6, at South by Southwest (SXSW) 2025 in Austin, Texas. The company opens presale for both devices immediately following the announcement. The new speakers focus on improved sound quality and durability.
The Flip 7 maintains the cylindrical form factor of its predecessors. It features updated drivers. These drivers provide clearer sound at higher volumes. JBL states the speaker has increased bass response. The device maintains its IPX7 waterproof rating. This rating allows submersion in up to one meter of water for 30 minutes. The Flip 7 includes a longer battery life compared to the Flip 6. Users can expect up to 15 hours of playback.
The Charge 6 builds upon the Charge series’ reputation as a power bank and speaker. It includes a larger battery. This battery provides up to 20 hours of playback. The Charge 6 also functions as a portable charger. Users can charge smartphones and other devices via a USB-A port. The device maintains its IP67 rating. This rating protects against dust and water. JBL reports the Charge 6 has improved audio drivers. These drivers produce a wider soundstage.
JBL representatives demonstrate the speakers’ capabilities at the SXSW tech showcase. They highlight the speakers’ ability to maintain sound quality in outdoor environments. The company emphasizes the durability of both devices. They designed the speakers to withstand harsh conditions.
The presale offers limited-time discounts. Customers can purchase the speakers through the JBL website. The Flip 7 comes in multiple color options. The Charge 6 also offers varied color choices. Shipping begins in late Spring 2025.
JBL officials confirm the company focused on user feedback during development. They addressed concerns about battery life and sound clarity. The company aims to provide speakers suitable for various activities. These activities include outdoor gatherings and travel.
The Bluetooth connectivity of both speakers includes the latest Bluetooth 5.3 standard. This standard provides a stable connection and improved range. JBL’s PartyBoost feature remains available. This feature allows users to connect multiple JBL speakers. Users can create a synchronized audio experience.
The company releases detailed specifications for both speakers. These specifications include frequency response and driver sizes. The Flip 7 weighs approximately one pound. The Charge 6 weighs slightly more. The speakers maintain a compact design. This design makes them portable.
JBL’s product managers state the speakers’ design underwent rigorous testing. Tests ensured the products meet durability standards. The company focused on environmental sustainability. They use recycled materials in the speaker construction.
The speakers’ release comes as the portable speaker market sees increased competition. Other audio companies also release new products. JBL aims to maintain its market share. The company relies on its brand recognition and product quality.
JBL confirms the speakers will be available at major retailers after the presale period. Retail availability starts in summer 2025. The company will offer extended warranties for both devices.
The company’s marketing campaign focuses on the speakers’ versatility. They target users who enjoy outdoor activities and social gatherings. Social media campaigns highlight the speakers’ durability and sound quality.
The Flip 7 and Charge 6 represent JBL’s latest effort to provide portable audio solutions. The company continues to refine its speaker technology. The new speakers aim to meet the demands of modern consumers.
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