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Unilever acquires Blueair for an undisclosed amount to expand reach of air purifiers


Unilever has acquired Blueair for an undisclosed amount subject to customary regulatory approvals. Touted as a world leader in air purifying solutions with acclaimed leading-edge filtration technologies and design, Livingstone provided all assistance to Blueair to successfully complete the whole transaction. The product range of Blueair consists of premium industrial grade air purifiers aimed at improving the health of people.

Commenting on the deal, Blueair founder Bengt Rittri disclosed that the acquisition will enable the company to extend its reach countrywide. This means more people will be able to protect their health by making use of Blueair air purifiers. According to company sources, the purifier has the ability to remove indoor airborne contaminants such as hazardous PM2.5 sooty particles, allergens, chemicals, and viruses.

Rittri added that the company is leveraging the assistance of Unilever to render help them to navigate to the next step. The main aim of the acquisition is to become the global provider of its health-enhancing air purifiers.

Blueair air purifier committed to helping billion people

He said that the company is gearing up to help billions of people instead of millions in their quest to create safer and healthier indoor environments. This is because the current level of air pollution is in a high range and there is an urgent need to protect the environment with quality products.

Nearly 80% affected by air pollution

As per the data available with the UN, over 80 percent of people living in urban areas are exposed to severe air pollution, which exceeds the standard WHO limits. The air quality levels in these areas are predominately higher than other areas.

The demand for high-quality air purifiers has grown considerably in recent years. This is because of the growing awareness among people regarding the multiple health risks associated with poor quality air at not only home but also the workplace.

Polluted air causes serious health problems

According to a study conducted by a UK-based agency, the presence of poor quality air and polluted environment can contribute to cancer, asthma, stroke and heart disease, diabetes, obesity, and dementia.

Even after the merger with Unilever, Blueair will continue to operate under its existing brand name in all markets, which includes Sweden, China, US, Japan, South Korea and India.

Launched 20 years ago, Blueair was started with the mission to start a clean air revolution by providing people with the world’s best indoor air purifiers. Moreover, the company is constantly working to enhance people’s health in a world where air pollution is now the world’s largest single problem. According to reports released by WHO, air pollution is killing around 7 million people in 2012 alone.

The Blueair air purifiers consist of Classic 650E, Sense, Sense+, Classic 450E and Classic 270E Slim variants. You can select an appropriate product according to the room size and other requirements.

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